#United States #New York #Emerging Artists #BACARDÍ Rum #MTV VMAs

BACARDÍ Rum Celebrates Music's Brightest Stars at the 2025 MTV VMAs

As the excitement for the 2025 MTV Video Music Awards (VMAs) builds, BACARDÍ Rum proudly announces its return as the Official Spirits Partner for the third consecutive year. This year’s ceremony takes place on Sunday, September 7, at New York's UBS Arena, with the event broadcasting live on CBS and streaming on Paramount+. BACARDÍ's involvement highlights not just its strong connection to music but also its commitment to empowering the next generation of artists.

In an impressive show of support, BACARDÍ will unveil the MTV Push Performance of the Year, a category devoted to elevating groundbreaking artists who are redefining musical boundaries. These performances will spotlight emerging talents taking center stage during one of the industry’s biggest nights. Beyond merely recognizing these artists, BACARDÍ is dedicated to providing them a platform where they can flourish and reach new audiences.

To further enhance this collaboration, BACARDÍ and MTV have teamed up to produce a special edition of MTV LIVE, a dynamic digital series filled with performances that emphasize creativity and the vibrant energy of rising stars. The episode will premiere on MTV's YouTube channel on September 3 and will be hosted by MTV correspondent Dometi Pongo alongside esteemed influencer Carter Gregory.

Featured artists will include the likes of Amaarae, Justine Skye, and Kyle Dion, with each performer taking the spotlight to deliver two songs: one original track followed by a homage cover of an iconic MTV PUSH artist. This not only allows them to pay respects to those who paved the way but also engages fans in the rich history of rising talent fostered by the program.

As part of its commitment to nurturing these artists, BACARDÍ will allocate ad time during the awards broadcast to showcase clips from their MTV LIVE performances in lieu of conventional advertising slots. Lisa Pfenning, BACARDÍ’s Vice President of North America, stated, _“Our partnership with MTV and Paramount continues to anchor music into the heart of the BACARDÍ narrative. This year, we want to shine a spotlight on incredible talent deserving of recognition on the largest stage possible.”_

In a buildup to the awards, BACARDÍ will also host the “Push to the VMAs” pre-party in New York, featuring live performances from Jamaican sensation Shenseea and Kyle Dion. This celebratory event aims to honor the music shaping the future just as attendees gear up for the VMAs themselves. On the awards night, BACARDÍ will extend the festivities, offering VIP guests and nominees specially crafted cocktails inspired by the event’s rich musical history.

Among the standout drinks, the BACARDÍ Moonwalk Mojito will be featured as the official cocktail of the ceremony, blending BACARDÍ Superior Rum with lime juice and fresh mint. Other signature cocktails will include the BACARDÍ That Mango Fuego, BACARDÍ 808, and the BACARDÍ Guava Check...1,2, each delightfully crafted to ensure a vibrant night.

Matthew Newcomb, Senior Vice President of Integrated Marketing and Activation at Paramount Brand Studio, expressed excitement regarding this collaboration, noting, _“This partnership represents BACARDÍ's enduring heritage within the music world and its commitment to lifting emerging talent.”_

As anticipation rises for music's most coveted night, BACARDÍ encourages fans to follow the journey on social media via @bacardi, @MTV, @VMAs, and @CBS for all updates related to the 2025 VMAs. With a blend of celebration, innovation, and recognition, this year’s partnership promises to be a show-stopping event showcasing the future of music and the artists who are destined to shape it.

Enjoy Responsibly

As always, BACARDÍ champions responsible drinking. This vibrant scene of music and celebration urges participants to celebrate passionately yet responsibly, continuing their legacy as the world’s most awarded rum.