Jim Keller Joins Main Street Sports Group as EVP of Advertising and Sponsorship Sales

Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales

Main Street Sports Group has announced the appointment of Jim Keller as its new Executive Vice President of Advertising and Sponsorship Sales. In this pivotal role, Keller will spearhead the advertising strategy for the FanDuel Sports Network, integrating both linear and digital advertising efforts to create a comprehensive approach to ad sales.

Based in Southport, Connecticut, Keller brings more than 20 years of experience in the media sector, having played key roles in various prestigious organizations. Most recently, he served as the Chief Revenue Officer at Fuse Media, where he successfully drove revenue across multiple platforms. His resume also includes executive positions at big names such as Warner Bros. Discovery, Hulu, and NBC Universal. Throughout his career, Keller has been influential in transforming ad operations and developing innovative revenue-generating strategies.

Eric Ratchman, the Chief Revenue Officer of Main Street Sports Group, expressed enthusiasm about Keller's appointment, stating, "Jim is a proven leader with an exceptional track record across linear, streaming, and digital platforms. As FanDuel Sports Network redefines what local sports media can be — more dynamic, more engaging, and more impactful — Jim's leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike."

Keller himself shared insights on his outlook for the future. He emphasized the strength of the bond fans have with their local teams and highlighted how FanDuel Sports Network is committed to enhancing that connection. “From my earliest days as a sports seller at NBC Sports, to leading some of the industry's most innovative ad strategies,” Keller said, “I've always believed that the strongest media experiences are rooted in content and community.” He is excited to foster the growth of FanDuel Sports Network, which aims to deliver relevant, localized, and multifaceted fan experiences.

Keller's extensive knowledge in building modern advertising frameworks and creating high-impact partnerships is anticipated to play a crucial role as FanDuel Sports Network aims to revolutionize local sports media. In this evolving landscape, Main Street Sports Group is focused on not just broadcasting games but providing a rich array of brand and fan experiences tailored to meet local market demands. This approach aims to boost fan engagement as well as expand audiences.

Before his current position, Keller led Hulu's National Advertising Sales during a period marked by significant ad innovation. Following Hulu's merger into Disney’s borders, he transitioned to Discovery Inc., where he focused on digital ad strategies and was instrumental in the launch of discovery+ along with various advanced advertising initiatives.

Additionally, he was the Executive Vice President of Digital Ad Sales and Advanced Advertising at Warner Bros. Discovery, where he oversaw critical strategies for popular platforms such as HBO Max, CNN Digital, and Bleacher Report. His career trajectory showcases a steadfast commitment to transforming media landscapes and shaping effective advertising strategies across numerous platforms.

Keller is also connected to the startup scene as he currently advises ShopsenseAI, eFuse, and DenaliAI, further highlighting his commitment to innovation in the advertising and tech arenas.

By taking charge of FanDuel Sports Network's ad operations, Keller is set to play a vital role in the organization’s ongoing transformation. With FanDuel being recognized as the leading multiplatform provider of local sports content, Keller's expertise will help to deepen the engagement of fans and partners alike by creating novel advertising experiences that resonate with local communities. Main Street Sports Group looks forward to leveraging Keller’s insights to merge modern advertising techniques with local sporting culture, ultimately enhancing how fans experience sports in their daily lives.