Mather Launches "Older Is Bolder" Initiative to Redefine Aging in Society

Mather's "Older Is Bolder" Initiative: A Bold Step Towards Redefining Aging

Mather, an 84-year-old non-profit organization dedicated to transforming perceptions of aging, has recently unveiled the "Older Is Bolder™" campaign. This innovative initiative features a captivating mobile art installation designed to inspire and engage Chicago residents in conversations about growing older. As the initiative reaches out to the community, it aims to celebrate the transformative power of age and the impactful lives of the city’s older adults.

The art installation showcases the stories and images of various older individuals, dubbed "Boldmakers," who are not just demographically older, but are actively contributing to their communities in significant ways. These individuals, who hail from different neighborhoods within Chicago, serve as local influencers showing how they embrace the aging process positively. Among the featured stories are those of a Senior Olympian, a choir director, an environmental advocate, and many others, each reflecting the strength and vitality of older adults.

In collaboration with the Chicago Transit Authority, Mather has created an engaging display that spans multiple locations, including CTA train stations and public transport vehicles, bringing the message directly to millions. This strategic choice aims to counteract the invisibility that society often imposes on the elderly, making a bold statement about the value and vitality of older generations.

Mary Leary, CEO and President of Mather, emphasizes the significance of changing the narratives surrounding aging. "For too long, conversations have approached aging with fear and negativity. At Mather, we strive to use positive language and impactful imagery that respect and celebrate older adults. ‘Older Is Bolder’ is more than just a campaign; it’s a celebration of those who live life fully at every age, encouraging others to see growing older as an opportunity rather than a limitation."

The initiative includes an interactive online platform, OlderIsBolder.com, where visitors can explore videos of the Boldmakers and share their own experiences. The site encourages participants to reflect on their perspectives regarding aging. One question posed to the public invites them to ponder their comfort levels in disclosing their ages, fostering a more inclusive dialogue about age in society.

One of the inspiring figures, Ms. Morgan, a 75-year-old Boldmaker from the Austin neighborhood, shares her journey of resilience and creativity. Having established a performing arts center at the age of 70, she reflects, "If I have an idea, I'm bold enough to pursue it. I want to make sure that as I age, I don't fade away but rather remain an active guide in my community."

This initiative goes beyond art; it signifies a movement towards fostering intergenerational connections and encouraging older adults to stay engaged. Mather’s Community Initiatives, which offer various programs for adults 55 and up, laid the groundwork for selecting the Boldmakers through their programs designed to spark creativity and enhance social connections.

Research by the Mather Institute highlights how positive messaging around aging can improve older adults' health behaviors and enhance their longevity. According to recent studies, individuals who maintain a positive outlook on aging can live up to 7.5 years longer than those who succumb to ageist stereotypes. This movement reframes aging as an enriching, not a diminishing, part of life.

Dr. Cate O'Brien, Mather's Chief Transformation Officer, reinforces this vision: "Older Is Bolder not only showcases the richness of aging but also acts as a catalyst in our quest to redefine cultural narratives around older adults. Through our extensive free programs and community involvement, we aim to promote a positive image of aging across all generations in Chicagoland."

Mather’s vision for the future of the "Older Is Bolder" initiative involves expanding its reach and impact, with plans for events coinciding with Active Aging Week in October and a permanent art installation set to debut at the Chicago Cultural Center in spring 2026.

By celebrating older adults who live boldly, Mather seeks to inspire a cultural shift that encourages curiosity and openness about the aging process, resulting in a more inclusive society. To join the conversation and share bold stories, visit OlderIsBolder.com and follow the hashtag #OlderIsBolder on social media.

At its core, Mather remains committed to its mission of creating empowering environments for older adults, focusing on their well-being and fulfillment through innovative approaches to community living. As the organization continues to push the boundaries in this domain, it reinforces the vital message that aging can be a vibrant, enriching journey filled with possibilities.