#USA #Formula 1 #IBM #Armonk #Scuderia Ferrari

A Revolutionary Mobile Experience for Racing Fans

In a groundbreaking partnership, IBM and Scuderia Ferrari HP have unveiled a newly revamped mobile app aimed at enriching the experience of Formula 1 fans globally. With a staggering fan base of nearly 400 million passionate supporters, known as Tifosi, this app positions itself as a digital companion to enhance their engagement during race weekends and beyond.

The app is now available in both English and, for the first time, Italian, reflecting the brand's dedication to its roots and its commitment to making the racing world accessible to a broader audience. One of the highlights of this reimagined app is the introduction of the Race Centre, powered by IBM’s advanced watsonx platform. This innovative feature provides fans with deeper insights into the races, offering a variety of new functionalities to keep them connected with the heart of Formula 1 racing.

Key Features of the New App

AI-Generated Race Summaries

Leveraging the power of generative AI, the app delivers compelling race summaries shortly after the events conclude. These narratives are not just data dumps; they provide context, insights, and reflections from the Scuderia Ferrari HP drivers and team principal, making the fans feel closer to the action than ever before.

Dynamic Data Visualizations

Fans can now explore interactive, visually appealing data visualizations that delve into various metrics such as telemetry, weather conditions, track statuses, and multiple strategic elements including tire choices and session results. This interactive approach brings data to life and enhances the excitement surrounding race performance analysis.

Insights from History

The app offers a retrospective look at the storied history of Scuderia Ferrari, allowing fans to witness important race moments in comparison with their 2025 counterparts. Through advanced analytics and the integration of historical data, Tifosi are encouraged to reflect on the evolution of the sport and their favorite team over time.

Fan Interaction

Understanding the importance of community, the app also introduces features like direct fan messaging, enabling supporters to communicate with the Scuderia Ferrari team. Selected messages may even be showcased on the team's social media channels and blogs, connecting fans directly to the racing team.

Moreover, daily interactive polls invite fans to vote on diverse topics ranging from race performances to cherished team memories, turning passivity into participation.

Celebrating Legendary Races

Fans can revisit iconic race moments, with summaries highlighting some of Ferrari’s most remarkable victories across its illustrious history. This feature not only serves to engage long-time fans but also attracts newer audiences by showcasing the legacy of one of Formula 1's most distinguished teams.

Looking Ahead

IBM and Scuderia Ferrari HP have committed to continuously enhancing the app throughout 2025, with plans to roll out additional features aimed at deepening fan engagement. The ultimate goal of this collaboration is to merge data with cutting-edge AI technology to create a modern, immersive fan experience that truly reflects the passion of Ferrari supporters.

“IBM and Ferrari are bound by a shared commitment to progress, innovation, and excellence,” stated Jonathan Adashek, IBM’s Senior Vice President of Marketing and Communications. The collaboration promises to redefine digital fan engagement, making it a year-round celebration of F1.

As the racing season progresses, fans are encouraged to download the redesigned app, available on both the Apple App Store and Google Play Store. This app is not just a tool; it’s a gateway into a new dimension of interacting with the exhilarating world of Formula 1 racing, where the journey of the fans and Ferrari now unfolds with unprecedented depth and engagement.