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DELEÓN Tequila's Opening Acts Pledge: Empowering Emerging DJs

DELEÓN Tequila is launching the Opening Acts Pledge, a groundbreaking initiative aimed at empowering 1,000 emerging DJs. This project is set to provide crucial mentorship, resources, and visibility designed to help these rising talents succeed in the music industry. Building on their existing Bold Spirits, Rise platform, DELEÓN Tequila partners with cultural leaders, including BET Media Group, to create significant opportunities for these new musicians.

Supporting the Next Generation of DJs

From now until April 14, DJs aged 25 and older are invited to apply for the chance to perform live on the BET Awards red carpet, a prestigious event in music and entertainment happening on June 9. This isn’t merely about performing; it’s an opportunity for the winner to share their personal journey and insights during a special content session, connecting them with industry leaders and creatives.

Ari Anderman, the Brand Director at DELEÓN Tequila, commented, "DELEÓN Tequila embodies boldness—whether it's in skill, creativity, or cultural expression. Through our Opening Acts Pledge, we aim not only to support emerging DJs but also to provide them with essential tools, access, and platforms to amplify their sound. Music is a powerful force that unites us, and we are proud to invest in the next generation of talent."

Collaboration with Link Up Collective

In conjunction with the Opening Acts Pledge, DELEÓN Tequila is joining forces with the musical community collective, Link Up, founded by DJ Andre Power. This collaboration will expand the reach of the initiative to cities across the United States. Beginning with Houston, the program will feature emerging DJs in upcoming events in Atlanta, Philadelphia, and Los Angeles. These DJs will curate playlists, perform for new audiences, and directly benefit from mentorship with Andre Power, enhancing their skills and elevating their careers.

Andre Power emphasized the importance of creating experiences as a DJ, stating, "As a DJ, you're not just playing tracks; you're crafting experiences and bringing people together. Link Up is about providing opportunities for emerging DJs to showcase their talent, connect with new audiences, and grow their careers. I'm thrilled to partner with DELEÓN to reach new cities and create real opportunities for the next wave of bold creatives to rise."

Exclusive Opportunities via UnitedMasters

Additionally, through a partnership with UnitedMasters, DELEÓN is offering 1,000 SELECT subscriptions, which provide exclusive access to music distribution services, branding tools, and direct industry connections. Alongside this, the initiative includes 500 hours of premium studio time in Los Angeles and New York, coupled with mentorship from industry leaders, designed to help these emerging DJs refine their sound and expand their reach.

The essence of DELEÓN Tequila lies in its commitment to boldness—in craftsmanship, creativity, and culture. The Bold Spirits, Rise platform amplifies this ethos beyond the product itself, creating a pathway for emerging DJs to break boundaries and make their mark. As DELEÓN elevates every sip, this initiative aims to empower budding talents with the space, resources, and confidence needed to own their sound and inspire a new wave of creativity.

Celebrating with DELEÓN

Fans can partake in this celebration of creativity and self-expression at home by enjoying a simple DELEÓN Reposado on the rocks, garnished with green grapes, or by crafting a sophisticated cocktail like the DELEÓN 75. Here’s how to make it:

DELEÓN 75 Ingredients:

• - 1 oz DELEÓN Reposado
• - 0.5 oz Agave Syrup
• - 0.5 oz Fresh Lemon Juice
• - 1.5 oz Sparkling Wine

Garnish:

Fresh mint and a slice of lemon, served in a coupe glass.

Conclusion

DELEÓN encourages responsible celebration among adults and invites everyone to join the nationwide conversation around "Bold Spirits, Rise," inspiring a new wave of creative celebrations while empowering the bold voices of tomorrow. For more details on this amazing tequila brand, visit DeleonTequila.com or check out their Instagram page for updates.

About DELEÓN Tequila

Since its global launch in 2009, DELEÓN Tequila has set high standards for luxury, showcasing a blend of bold flavors and elegant design. Utilizing only the finest 100% Weber blue agave, DELEÓN employs an ambitious fermentation process, ensuring a tasting experience that captures the rich flavors of the Jalisco region. DELEÓN Tequila is not just a spirit—it's an experience that transcends traditional notions of tequila.

About DIAGEO

DIAGEO is a global leader in alcoholic beverages with a diverse portfolio including Johnnie Walker, Smirnoff, and DELEÓN Tequila. Listed on both the New York (DEO) and London (DGE) stock exchanges, DIAGEO products reach consumers in over 180 countries. Follow @Diageo_NA for North America news and enjoy celebrating life every day, everywhere.