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Translead Welcomes Yoshitoki Togō as Chief Sales Officer

In a significant move to strengthen its sales strategy, Translead Co., Ltd. has appointed Yoshitoki Togō as its new Chief Sales Officer (CSO). Known for its mission to "lead corporate transformation," Translead has been at the forefront of developing and providing the results-driven CRM/SFA system called Translead CRM, which emphasizes user-friendliness in sales environments.

In recent years, this innovative CRM solution has gained substantial support from both domestic and international businesses, with rapid expansion in the number of companies employing its services alongside swift international growth. The tool has shown that many businesses struggle with under-utilized tools that hinder productivity, and it is precisely this challenge that Translead aims to address with the intuitive and customizable design of its offerings.

Yoshitoki Togō, who has a robust background in sales strategy and organizational management, will leverage his expertise to fortify Translead's sales infrastructure, enhance staff development, and accelerate overseas business initiatives. This appointment comes as the company seeks to bolster its rapidly growing domestic and international operations, thereby creating a strong foundation for sustained growth.

A Brief Profile of Yoshitoki Togō

Yoshitoki Togō is an accomplished sales professional who began his career in 2020 at Keyence Corporation's Metrology Division. During his tenure, he was responsible for consulting sales to corporate clients, achieving the division's top sales rank and breaking global sales records multiple times.

Subsequently, he played a pivotal role in establishing Grand Central Corporation, where he was involved in various aspects of sales support including structural reforms, strategy development, and launching new business ventures. With experience in managing approximately 100 staff members as both Division Manager and HR Manager, Togō brings invaluable insight to his new role at Translead as he aims to enhance the company's sales framework further.

From 2024, Togō will also support sales management hands-on at BLUEPRINT Founders' group companies while actively driving the development of Translead's sales department as the Sales Director, eventually taking on the role of CSO in 2025.

Remarks from Yoshitoki Togō

Upon his recent appointment, Togō expressed his excitement about joining Translead as the CSO and sales head. He highlighted his fascination with the potential of the company's solutions through hands-on support and views his participation as an honor. Togō emphasized that CRM and SFA tools should serve as transformative instruments for sales teams. He expressed concern over the operational inefficiencies and complexities of many tools that obstruct productivity.

He pointed out the universal challenge faced by many companies, which aspire to systematization but encounter limitations in tools and the personalization of successful processes. The rapid adoption of Translead's CRM across more than ten countries within just two years serves as evidence of the global nature of these challenges.

Together with his like-minded colleagues, Togō is committed to engaging sincerely with the market, aiming to elevate Translead into a leading representative company of its generation, and is focused on steadfastly moving forward to maintain its status as a chosen partner for all stakeholders.

Comments from CEO Masataka Takeuchi

Masataka Takeuchi, the CEO of Translead, welcomed Togō’s appointment, reiterating the company's focus on creating a CRM/SFA that not only gets used repeatedly but also delivers results. With the current phase of business expansion and international outreach, Takeuchi underscored the importance of simultaneously strengthening sales systems and talent development. He noted Togō's prior success at Keyence, his experience in building initiatives from the ground up, and his dual-role expertise in HR and divisional leadership as crucial attributes that will accelerate Translead's growth trajectory.

About Translead CRM

Translead CRM is designed to empower sales organizations with a new approach to CRM/SFA, consolidating essential customer information and sales activities into a single cloud service. The system, supervised by industry professionals well-versed in sales operations, enables users to access necessary information seamlessly with just one click, thus promoting a significantly more productive sales environment.

By preventing information silos and allowing businesses to cultivate a comprehensive customer database, the CRM transforms usability standards vastly and supports the foundational aspects of digitalization.

Benefits of Using Translead CRM

• - Drastically reduce the time spent searching for critical sales information.
• - Prevent task oversight and enhance sales activities.
• - Eliminate information silos and facilitate smoother employee training.

Translead remains committed to continual improvements based on user feedback, enhancing service offerings and supporting the digital transformation of client companies.

For further details, inquiries, or to explore potential collaborations, visit Translead's official website.