#USA #New York #Microsoft Azure #Customer Intelligence #Socialhub.AI

Socialhub.AI Launches Next-Gen Customer Intelligence Platform

On February 3, 2026, at the NRF 2026 event, Socialhub.AI unveiled its innovative Customer Intelligence Platform (CIP) in collaboration with Microsoft, marking a significant enhancement in their strategic partnership. This development is backed by a multi-year Microsoft Azure Consumption Commitment (MACC), which reinforces the commitment to creating advanced, unified customer intelligence solutions for retailers struggling with fragmented data management systems.

A Revolutionary Approach to Customer Data

In a retail landscape increasingly characterized by disjointed Customer Relationship Management (CRM) and Customer Data Platform (CDP) systems, Socialhub.AI’s next-generation CIP seeks to provide a cohesive intelligence layer. It connects various data streams in real-time, offering businesses a way to transition from isolated tools to a comprehensive closed-loop model covering the entire customer lifecycle.

The platform consolidates data from diverse sources—CRM, Point of Sale (POS), e-commerce, mobile applications, and social media—into a coherent AI-ready semantic layer. This integration allows businesses to gain actionable insights while overcoming the challenges of having disparate information spread across multiple systems.

Enhanced Predictions and Decision Making

At the heart of the Customer Intelligence Platform is a sophisticated multi-agent AI engine that continuously analyzes customer signals, predicts behaviors, and determines optimal next steps. This real-time orchestration happens across over 50 channels, ensuring that marketing campaigns are not only personalized but also timely and relevant.

The platform operates with a unique