VaynerX and The Marketing Academy Unite for Future CMOs
In a significant step towards shaping the future of marketing, VaynerX, known for modern integrated advertising under Gary Vaynerchuk's leadership, and The Marketing Academy (TMA), led by Sherilyn Shackell, have joined forces to develop the next generation of marketing executives globally. This collaboration aims to accelerate the growth and capabilities of emerging marketing leaders during a time of unprecedented change in the industry.
The shared vision was highlighted during the recent Future CMO Summit (FCMO), held at The Ranch at Rock Creek in Montana. This exclusive two-day event gathered 20 selected up-and-coming marketers, nominated by senior brand leaders, for an immersive professional development experience. The summit was designed to foster open dialogue, real-time learning, and crucial reflections on what contemporary Chief Marketing Officers (CMOs) must master to succeed in a culture defined by creators and artificial intelligence (AI).
Both Vaynerchuk and Shackell expressed a strong commitment to nurturing upcoming talents, emphasizing the industry's responsibility to invest in future leaders now. “Marketing is at the forefront of a significant transition,” Vaynerchuk remarked. “The CMOs of tomorrow need to be adept in culture, technology, and leadership, all while demonstrating empathy and accountability.”
Sherilyn Shackell affirmed this mission, stating, “Our goal is to cultivate extraordinary leadership qualities among exceptional talents. By partnering with VaynerX, we can equip future CMOs with confidence and modern skills required for success in an increasingly complex environment.”
To achieve these goals, VaynerX and TMA plan to build a series of impactful development initiatives over the next few years. These include:
- - Tailored leadership development sessions and modern skill-building workshops tailored to emerging CMOs.
- - Roundtable discussions and intimate gatherings aimed at fostering connections among rising marketing leaders.
- - Opportunities for mentorship featuring prominent leaders from both VaynerX and TMA.
- - Ongoing explorations into the ever-evolving role of the CMO through thought leadership programs.
Through these initiatives, the partnership aims to equip the next generation of marketers with vital tools, perspectives, and networking opportunities necessary for shaping the future of global brand-building. This commitment to professional growth emphasizes cultural fluency, community-centric leadership, and AI empowerment as critical areas of focus moving forward.
For those interested in keeping pace with this initiative and future events, further updates are available on the VaynerX website.
About VaynerX
Founded in 2017, VaynerX encompasses a family of companies aimed at growing brands through integrated strategies. Their portfolio includes VaynerMedia, Eva Nosidam Productions, and several other notable subsidiaries.
About The Marketing Academy
The Marketing Academy is a nonprofit organization dedicated to elevating marketing leadership through rigorous training and programs designed for promising marketers across various regions, including the U.S., UK, EMEA, and APAC.
As the marketing landscape continues to evolve rapidly, the joint efforts of VaynerX and The Marketing Academy signal a proactive approach to preparing the leaders of tomorrow. By nurturing talent and sharing knowledge, they aspire to create a more vibrant and innovative marketing industry.