VaynerX and The Marketing Academy Join Forces to Cultivate Future CMO Leaders
VaynerX and The Marketing Academy Join Forces to Cultivate Future CMO Leaders
In a bold step toward shaping the marketing landscape of the future, VaynerX, the innovative advertising firm established by Gary Vaynerchuk, has formed a partnership with The Marketing Academy (TMA), led by Global CEO Sherilyn Shackell. This collaboration aims to accelerate the development of future Chief Marketing Officers (CMOs) around the globe.
The shared vision of these two organizations took center stage at VaynerX's Future CMO Summit (FCMO), held at The Ranch at Rock Creek in Montana. This exclusive two-day event brought together 20 promising marketers, all nominated by senior brand leaders, for an immersive experience focused on essential skills for today's marketing environment.
At the heart of VaynerX and TMA's mission lies the understanding that nurturing tomorrow's CMOs is paramount. Gary Vaynerchuk emphasized, "Marketing is in the middle of a massive shift. Tomorrow's CMOs need to be well-versed in cultural trends, creator economies, artificial intelligence, and act with empathy and accountability. It is crucial to invest in this talent early to secure the industry's future."
Sherilyn Shackell echoed this sentiment, articulating TMA's goal: "Our mission is to cultivate exceptional leadership in talented marketers. By collaborating with VaynerX to pursue this shared vision, we can empower emerging CMOs to build the confidence and skill sets necessary to excel in an increasingly complex landscape."
The insights gained from the FCMO Summit are set to shape programming and initiatives in 2025–2026. Key focuses include cultural fluency, community-centric leadership, content ecosystem thinking, and integrating AI into marketing strategies.
Planned initiatives from this collaboration include:
- - Curated leadership sessions and skill-building workshops
- - Roundtables and intimate gatherings for up-and-coming CMOs
- - Opportunities for cross-regional connections and mentorship from leaders at VaynerX and TMA
- - Ongoing discussions about the evolving role of the CMO in the industry
Together, VaynerX and TMA are committed to equipping the next generation of marketing leaders with the tools, insights, and community support necessary to redefine global brand-building practices.
For ongoing updates about future events and initiatives organized by VaynerX, visit VaynerX's official website.
About VaynerX
Founded in January 2017 by Gary Vaynerchuk, VaynerX is a modern collective of companies focused on brand development, encompassing subsidiaries such as VaynerMedia, Eva Nosidam Productions, ChukMedia, Gallery Media Group, Tingley Lane Trading, and VaynerSpeakers.
About The Marketing Academy
The Marketing Academy is a global nonprofit dedicated to enhancing leadership capabilities within the marketing profession. With its competitive Fellowship and Scholarship programs available across the UK, EMEA, U.S., Australia, and APAC, TMA has established itself as a premier leadership accelerator in the industry.
Topics Business Technology）
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