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ITE Hong Kong 2026: A Milestone for the Tourism Industry

The renowned international travel fair, ITE Hong Kong, is set to celebrate its 40th anniversary in 2026. This year’s event, encompassing the 40th edition of ITE Leisure and the 21st ITE MICE, will take place from June 11 to June 14 at the Hong Kong Convention and Exhibition Centre. With an impressive agenda tailored for both trade professionals and the general public, ITE promises to be an enriching experience for all attendees.

Event Overview

The ITE Hong Kong trade fair is distinguished for its two separate days dedicated to B2B and B2C interactions. This format allows professionals from the tourism industry to connect, share insights, and showcase their offerings. Since its inception, ITE has established itself as a crucial platform for fostering partnerships and enhancing the exchange of ideas within the tourism sector.

The event has gained momentum since 2021, attracting visitors not only from Hong Kong but from all over the Greater Bay Area (GBA) of China, which serves as a significant economic hub. Recent statistics showcase that a staggering 67% of the business visitors hail from this region, which includes major cities like Hong Kong, Shenzhen, and Guangzhou.

Attendance Statistics and Highlights

In 2024, Hong Kong accounted for an astonishing 104.7 million departures, reaffirming its status as a leading travel market. The surge in outbound travel has projected Hong Kong to rank 14th globally in source markets for travelers. Notably, over the holiday period from December 24 to December 28, 2025, the city experienced 2.32 million departures, setting a vibrant tone for the upcoming ITE 2026.

The 2025 ITE event, marked by governmental support, featured 502 exhibitors from 64 countries, becoming a MEGA EVENT as recognized by the local government. The fair drew participation from 7,627 regional buyers and business representatives, with diverse interests including travel agencies and MICE representatives, representing a significant cross-section of the industry.

With 70,212 public visitors in attendance, the event boasted numerous seminars, drawing nearly 10,000 attendees eager to learn about the latest trends and developments in tourism. Surveys conducted during the event revealed that many attendees held at least a college degree, highlighting the educated demographic that ITE attracts.

A Brand New Era

ITE 2026 promises innovative B2B and B2C programs, including business matching opportunities and influential seminars featuring over 50 notable personalities from various sectors. This setup ensures fruitful networking opportunities for attendees and exhibitors alike. Notably, 43% of last year's visitors expressed an interest in making on-site bookings, with many leveraging mobile devices for reservations and payments—an indicator of the industry's shift towards digital solutions.

The organizers, TKS Exhibition Services Ltd., are committed to providing an exceptional experience for exhibitors, with a competitive rental rate of USD 470 per square meter for booth spaces. Early bird discounts encourage timely reservations, ensuring that a broad spectrum of exhibitors can join this prestigious event.

Looking Ahead

As we approach June 2026, anticipation builds for what promises to be a landmark gathering in Hong Kong's vibrant tourism landscape. The ITE trade fair is set to shine as a beacon of innovation and collaboration, connecting diverse stakeholders in the pursuit of enhancing travel experiences throughout Asia and beyond. Whether you are a seasoned industry veteran or a newcomer, ITE 2026 will present invaluable opportunities to learn, share, and grow in one of the world’s most dynamic travel markets.

For further inquiries regarding attendance or participation, please contact the organizers via email or reach out through WhatsApp. This year's event promises to be a celebration of not only 40 years of ITE's legacy but also the ongoing evolution of the global tourism industry.