#United States #Gaming #White Plains #Jägermeister #Ice Cold Justice

Jägermeister Launches Exciting New Mobile Game: Ice Cold Justice

In an impressive move to keep fans engaged and entertained, Jägermeister has unveiled a new mobile game titled Ice Cold Justice. This game is a direct extension of their successful advertising campaign 'Call of the Cold', focusing on enjoying Jägermeister in its truest form—ice cold—that fans know and love. The game brings the brand's iconic Stag character to life, positioning it as the valiant protector of ice cold shots throughout the thrilling gameplay.

Gameplay Overview

Ice Cold Justice is styled like a classic 16-bit arcade fighting game, incorporating fast-paced action with a humorous twist. Players will experience a button-mashing adventure where they help the Stag conquer increasingly outrageous villains, such as Sleepy Sal, The Wall, Swanky Pete, Jukebox Hog, and Mr. Grump. These quirky bad guys aim to spoil your fun and derail your Jägermeister ice-cold shots with friends. Players must crush their nefarious plans, enhance the festivities, and strive for a top spot on the game's leaderboard.

The premise of the game is simple yet engaging—it's all about having fun and creating epic memories. Players will be competing in a light-hearted battle where the ultimate goal is to celebrate and keep the energy of the night alive. Plus, for those who excel at the game, there are weekly prizes on offer, which include gaming consoles, custom cornhole sets, and tickets to exciting events that ensure the party continues even after the game is over.

A Statement from Jägermeister US

Cindy Wang Simms, the Chief Marketing Officer at Jägermeister US, expressed their excitement about the launch of Ice Cold Justice. She stated, “We’re incredibly proud of the response to our Call of the Cold campaign, and we created Ice Cold Justice as a way for fans to step directly into the action. The Stag isn’t just our legendary icon; it represents our unwavering commitment to delivering Jägermeister shots that are always ice cold. Now fans everywhere can join in the fun and battle to create exciting, unforgettable experiences.”

How to Access the Game

Ice Cold Justice is free to play and can be accessed on the Jägermeister website at Jägermeister.com. Here, fans are encouraged to dive into the game where all that matters is having a good time and fighting for fun.

About Jägermeister

Established 90 years ago, Jägermeister is renowned globally, being available in over 150 countries. This esteemed herbal liqueur is made using a proprietary recipe featuring 56 natural herbs, blossoms, fruits, and roots. The intricate preparation process includes weeks of cold maceration and a full year of maturation in oak casks, which is essential for achieving its distinctive and sophisticated flavor profile. Jägermeister boasts an alcohol content of 35% and is exclusively imported by Mast-Jägermeister US, headquartered in White Plains, NY.

Partnering for Success

The launch of this engaging game highlights not just Jägermeister's innovative marketing strategies but also their collaboration with various creative agencies. Wolfgang, a full-service creative agency, is at the forefront of the content creation. Alongside them, studios like Psyop and Le Cube contribute their expertise in animation and interactive design, ensuring that the game offers a memorable experience for users.

In a world where brand interaction is key, Ice Cold Justice delivers an innovative way for fans to connect with the Jägermeister brand while having an absolute blast. So gather your friends, enjoy those ice cold shots, and immerse yourself in the games that await. Cheers to unforgettable nights with Jägermeister's Ice Cold Justice!