#Japan #Aomori #Japanese Craftsmanship #SANYOCOAT #Trench Coat

SANYOCOAT's 80th Anniversary Celebration: A Unique Trench Coat Launch

This year marks the 80th anniversary of SANYOCOAT, a renowned Japanese coat brand specializing in high-quality outerwear. Established by Sanyo Shokai, this brand is known for its rich heritage and commitment to exceptional craftsmanship. The recent release of the Embroidered Trench Coat honors this milestone with a design that beautifully combines traditional techniques with modern aesthetics.

The Embroidered Trench Coat: A Testament to Fine Craftsmanship

The centerpiece of SANYOCOAT's anniversary celebration is the Embroidered Trench Coat, featuring floral cutwork embroidery. This special coat is crafted with care at the Sanyo Sewing Aomori Factory located in Nanbu Town, Aomori Prefecture. Over its 57-year history, the factory has earned a reputation for producing quality outerwear made in Japan, thus embodying the spirit of Japanese craftsmanship.

The Embroidered Trench Coat is made from high-quality Gabardine fabric known as the 100-Year Coat, adorned with intricate floral motifs inspired by the springtime flower, the narcissus. The embroidery, executed by a factory in Ishikawa - known for its remarkable embroidery lace production for over 60 years, adds an exquisite touch to the trench coat. The meticulous sewing at the Aomori factory ensures that each coat not only meets high standards but also reflects the storied history of this iconic brand.

Superior Craftsmanship in Every Stitch

Precision Embroidery from Ishikawa

The impressive embroidery and cutwork displayed across the coat are produced in one of Japan’s leading embroidery lace production facilities in Ishikawa. Achieving high-quality embroidery requires skilled craftsmanship and strict quality control. In particular, the Boller needle used in cutwork is extremely sensitive to variations in materials. Craftsmen diligently maintain these tools to ensure the highest precision in their work, supporting the three-dimensional embroidery that characterizes this trench coat.

Meticulous Sewing Techniques

Sewing is performed by the experienced team at the Sanyo Sewing Aomori Factory. Since its inception in 1969, the factory has specialized in the creation of coats and focuses on maintaining a natural outline while ensuring comfort during wear. Every step in the production process, from cutting to assembly, receives careful adjustment to uphold the integrity of the delicate embroidered fabric. Our skilled artisans consider factors like seam visibility and balance, ensuring that the unique expressions of the embroidery are preserved throughout the sewing process.

Features of the Embroidered Trench Coat

The Embroidered Trench Coat is known for its rich expression, formed by the combination of intricate embroidery, quality materials, and detailed design.

Luxurious Fabric and Elegant Design

Utilizing premium cotton gabardine with a high-density weave, the coat promotes a sophisticated silhouette. The floral design, inspired by overlapping narcissus petals, strikingly manifests with delicate stitches and unique cutwork. The combination of exquisite embroidery and high-quality materials results in pronounced shadows and a subtle rhythmic quality that defines this trench coat.

Attention to Detail

Natural shell buttons accent the coat’s front and cuffs, offering a luxurious texture that complements the delicate embroidery. In addition, leather buckles at the waist and sleeves provide both structure and contrast, reinforcing the coat's character.

Product Details

• - Product Name: Flower Embroidered Double Trench Coat
• - Price: ¥330,000 (tax included)
• - Sizes Available: 36 (S) and 38 (M)
• - Product Number: T1A39-705
• - Color Options: Beige

Where to Buy

The Flower Embroidered Double Trench Coat is available for purchase at ten select SANYOCOAT retail locations and through the official SANYO ONLINE STORE. Additionally, pop-up shops in various department stores and commercial facilities will feature this exclusive product as part of a limited-time event.

About SANYOCOAT

Founded in 1946, SANYOCOAT has been iterating on its commitment to quality by producing exceptional coats in Japan. The brand draws on its historical roots while continuously innovating to ensure that each piece is timeless and cherished. As SANYOCOAT approaches its 80th anniversary, it remains devoted to the principles of tradition, innovation, and quality that have defined its legacy.

For more information about the brand and its products, visit the official website: SANYOCOAT.

Reflecting on 80 years of excellence, SANYOCOAT invites customers to experience a heritage woven into every seam, offering pieces that endure across generations.