Monster Energy Powers Up Stagecoach with Exclusive Festival Activations and Country Music Fun
Monster Energy is gearing up for a lively experience at Stagecoach, California's much-anticipated country music festival. As the festival prepares to welcome fans from April 25-27, Monster Energy brings its dynamic energy to the event as its exclusive beverage partner. Festival-goers can expect to find two immersive activations that embody the energy and spirit of country music throughout the weekend.
One of the standout features will be the expansive 50x60-foot Monster Honky-Tonk Dance Floor. This energetic space will be a hub for fun, offering festival-goers the opportunity to participate in line dancing lessons led by experienced instructors, alongside music from rising star Dan Moon. They will not only learn to kick up their heels but also embrace the traditions that define country culture. A highlight is the live music mash battle scheduled for Saturday, where surprise artists are set to join the festivities, promising an electrifying competition.
As the weekend unfolds, attendees will also have the chance to enjoy an intimate acoustic performance by up-and-coming country artist Conner Smith on Sunday at 2 PM. This exclusive session will be followed by a meet-and-greet opportunity for a limited number of fans eager to connect with the artist before his performance on the festival's main stage.
During the festival, guests can cool off with a selection of complimentary Monster products available at the sampling bar, while also participating in unique experiences. One of the activities includes M-Claw leather branding, which allows fans to imprint their personal style onto leather items, adding a special touch to their festival experience.
For those looking for a caffeine boost amidst the desert heat, Java Monster will set up shop at a secondary activation called The Coffee Grounds within the campgrounds. This location will offer a chance for fans to recharge with delicious coffee options while enjoying a vibrant atmosphere complete with a dancefloor, a DJ, customizable country-themed accessories, bandana embroidery, and even giant lawn games. Additionally, Java Monster ambassadors will be roaming the festival to ensure attendees stay energized and ready for action from early morning until sunset.
Dan McHugh, the Global Chief Marketing Officer of Monster Energy, remarked, "As the exclusive energy drink partner of Stagecoach, we are excited to celebrate music, our fans, and ensure the best festival experience possible. Monster Energy brings the party in ways that resonate with the spirited culture of Stagecoach, from line dancing to unforgettable live performances. Our goal is to create cherished memories through immersive experiences and ice-cold Monster drinks, keeping energy high all weekend long."
With so much in store, fans are encouraged to stay tuned for further announcements regarding additional activations, special performances, and surprises that Monster Energy will unveil during Stagecoach 2025. Prepare for a weekend filled with country music, vibrant atmosphere, exhilarating dance moves, and a complete, energized festival experience brought to you by Monster Energy.
About Monster Energy
Founded in Corona, California, Monster Energy stands as a frontrunner in the marketing of energy drinks and alternative beverages. Defying conventional norms, the brand champions a lifestyle that aligns with various sports and creative pursuits, encompassing motocross, NASCAR, MMA, BMX, ski, snowboard, and even the rock-and-roll lifestyle. As more than just a beverage, Monster Energy represents a way of life embraced by athletes, musicians, and enthusiasts alike. Discover more about Monster Energy's offerings at www.monsterenergy.com.
One of the standout features will be the expansive 50x60-foot Monster Honky-Tonk Dance Floor. This energetic space will be a hub for fun, offering festival-goers the opportunity to participate in line dancing lessons led by experienced instructors, alongside music from rising star Dan Moon. They will not only learn to kick up their heels but also embrace the traditions that define country culture. A highlight is the live music mash battle scheduled for Saturday, where surprise artists are set to join the festivities, promising an electrifying competition.
As the weekend unfolds, attendees will also have the chance to enjoy an intimate acoustic performance by up-and-coming country artist Conner Smith on Sunday at 2 PM. This exclusive session will be followed by a meet-and-greet opportunity for a limited number of fans eager to connect with the artist before his performance on the festival's main stage.
During the festival, guests can cool off with a selection of complimentary Monster products available at the sampling bar, while also participating in unique experiences. One of the activities includes M-Claw leather branding, which allows fans to imprint their personal style onto leather items, adding a special touch to their festival experience.
For those looking for a caffeine boost amidst the desert heat, Java Monster will set up shop at a secondary activation called The Coffee Grounds within the campgrounds. This location will offer a chance for fans to recharge with delicious coffee options while enjoying a vibrant atmosphere complete with a dancefloor, a DJ, customizable country-themed accessories, bandana embroidery, and even giant lawn games. Additionally, Java Monster ambassadors will be roaming the festival to ensure attendees stay energized and ready for action from early morning until sunset.
Dan McHugh, the Global Chief Marketing Officer of Monster Energy, remarked, "As the exclusive energy drink partner of Stagecoach, we are excited to celebrate music, our fans, and ensure the best festival experience possible. Monster Energy brings the party in ways that resonate with the spirited culture of Stagecoach, from line dancing to unforgettable live performances. Our goal is to create cherished memories through immersive experiences and ice-cold Monster drinks, keeping energy high all weekend long."
With so much in store, fans are encouraged to stay tuned for further announcements regarding additional activations, special performances, and surprises that Monster Energy will unveil during Stagecoach 2025. Prepare for a weekend filled with country music, vibrant atmosphere, exhilarating dance moves, and a complete, energized festival experience brought to you by Monster Energy.
About Monster Energy
Founded in Corona, California, Monster Energy stands as a frontrunner in the marketing of energy drinks and alternative beverages. Defying conventional norms, the brand champions a lifestyle that aligns with various sports and creative pursuits, encompassing motocross, NASCAR, MMA, BMX, ski, snowboard, and even the rock-and-roll lifestyle. As more than just a beverage, Monster Energy represents a way of life embraced by athletes, musicians, and enthusiasts alike. Discover more about Monster Energy's offerings at www.monsterenergy.com.
Topics Entertainment & Media）
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