#United States #San Mateo #AWS #agentic AI #Sendbird

Sendbird Collaborates with AWS to Propel Agentic AI Forward

Sendbird Inc., a leading AI communications platform recognized globally by major brands, has recently formalized a three-year strategic partnership with Amazon Web Services (AWS). This groundbreaking agreement aims to fortify Sendbird's agentic AI capabilities, streamline joint market strategies, and deepen technical integrations with AWS services, particularly focusing on Amazon Nova and Amazon Bedrock.

The Launch of AI Agents in AWS Marketplace

As an inaugural partner in AWS Marketplace's new category for AI Agents and Tools, Sendbird is set to present its innovative AI agent solution through this digital platform. This marks a significant step in the company's journey to establish itself as a pioneer in the agentic AI landscape. According to industry analysts at Gartner, by 2029, agentic AI will autonomously resolve approximately 80% of customer service inquiries, placing a crucial emphasis on AI's role in enhancing customer satisfaction.

To meet the mounting demand for instant and intelligent customer support, Sendbird has already demonstrated substantial progress. Currently, the platform facilitates over seven billion messaging conversations every month, showcasing its capability to handle high volumes of traffic while ensuring quality interactions. The partnership with AWS not only enhances these capabilities but also promises expedited deployment of AI solutions that automate dialogues, personalize customer interactions, and promote timely resolutions—all while preserving the necessary human touch.

Innovations and Success Stories in the Industry

Sendbird is redefining customer engagement through a variety of impactful innovations across several industries. In real estate, for instance, Peter Pan—a prominent peer-to-peer property market in South Korea—has leveraged Sendbird's AI to modernize the safety features of its online marketplace, achieving a staggering 80% reduction in manual moderation required. Similarly, Maya, the largest fintech platform in the Philippines, has transformed its digital banking communications through Sendbird-driven AI, allowing it to save 94% on costs linked to customer engagement.

In the retail sector, Lotte Homeshopping has automated 40% of customer inquiries, enhancing its customer service standards significantly, thereby illustrating the broader trend of adopting AI solutions in Asian retail. Sendbird has evolved its suite of communication APIs and in-app messaging services over the past decade, now serving over 4,000 global applications that prioritize customer-centric experiences.

Strategic Goals of the Collaboration

The overarching aim of the partnership between Sendbird and AWS is to fast-track the advancement of agentic AI capabilities that empower clients to implement autonomous intelligence as consumer expectations evolve. This strategic endeavor is set to enhance operational efficiency and yield cost savings, concurrently delivering the intelligent support contemporary customers anticipate.

Key collaborative areas include:
1. Integration of Amazon Nova via Amazon Bedrock: Sendbird intends to enhance its offerings by leveraging Amazon Nova’s advanced capabilities, which encompass text, image, video, and speech generation. This allows users to forge natural and intelligent dialogues across various platforms.
2. Accelerated Go-to-Market Initiatives: Together, Sendbird and AWS are set to drive growth in critical sectors such as travel and hospitality, on-demand service industries, digital-native companies, and retail, providing tailored solutions that meet sector-specific challenges.
3. Marketplace Listing on AWS: Sendbird's AI Agent for Customer Service will be prominently listed on the AWS Marketplace's new AI Agents and Tools section, streamlining the process for businesses to discover and implement AI-driven products swiftly.

Expert Insights and Future Outlook

Chris Casey, the Director of Partnerships at AWS for the Asia Pacific and Japan regions, emphasized that agentic AI represents a paradigm shift in technology, dramatically changing how businesses engage with and support customers. As he remarked, the synergy between AWS's robust AI capabilities and Sendbird's advanced platform is set to radically elevate global customer experiences.

Furthermore, John S. Kim, Co-Founder and CEO of Sendbird, reaffirmed the commitment to shaping the future of customer service into an agentic experience where AI not only assists but also proactively engages. By harnessing the combined strengths of Sendbird’s reliable communication platform and generative AI, businesses can offer faster, smarter, and more personalized support at scale.

Conclusion

Sendbird's collaboration with AWS marks a pivotal moment in the travel towards next-generation customer service solutions. With AI taking on a more prominent role in handling customer inquiries, the potential for improved service experiences is boundless. This partnership is set to not only innovate communication strategies but also redefine the expectations customers hold when interacting with businesses.

Trust in the capabilities of Sendbird is evidenced by its extensive client base, which includes over 4,000 leading brands such as DoorDash, Match Group, Noom, and Yahoo Sports. As it gears up for the integration of these advanced AI tools, Sendbird is well-positioned to continue powering billions of conversations every month, underlining its commitment to reliability, security, and compliance to meet enterprise demands.