#USA #Austin #MR. PEANUT® #The Electric State #PLANTERS®

MR. PEANUT® and The Electric State: A Unique Cinematic Journey

In a bold move that brings a beloved snack icon to the silver screen, MR. PEANUT® and the PLANTERS® NUTmobile are set to join the cast of Netflix's eagerly awaited film, The Electric State, premiering on March 14. Directed by the acclaimed Russo Brothers, known for blockbuster hits like Avengers: Endgame, this film aims to captivate audiences with its intriguing narrative and unique characters.

A Star is Born in The Electric State
The Electric State offers a retro-futuristic glimpse into an alternate 1990s universe, featuring a story that follows an orphaned teenager on a perilous journey across the American West. Accompanied by a cartoonish robot and a smuggler, she sets out in search of her long-lost brother amidst the ruins of a society recovering from a robot uprising. The charming MR. PEANUT®, voiced by Woody Harrelson, makes a joyous addition to this ensemble, promising to enchant viewers both young and old.

Cult Classic Meets Modern Adventure
As a longstanding emblem of the PLANTERS® brand, MR. PEANUT® infuses the film with light-heartedness while staying true to his roots as a classic American figure. His character not only adds humor but also resonates with nostalgia, reminding audiences of his century-long legacy. Together with the quirky NUTmobile, a whimsical 26-foot peanut-shaped vehicle, they embark on a journey that blends adventure and hilarity.

To build excitement ahead of the film's release, Netflix and PLANTERS® have collaborated on exclusive TV spots that showcase MR. PEANUT® in action. These segments unveil a behind-the-scenes look at how this character morphs into its robotic version, complete with a retro soundtrack featuring Dreams by The Cranberries. The ads began airing from March 10 across various channels, offering an enticing sneak peek of what fans can expect.

Behind-the-Scenes Collaboration
Ashley Krautkramer-Gonya, senior brand manager for PLANTERS®, expressed enthusiasm for MR. PEANUT®’s new endeavor, highlighting his ability to bring joy and unexpected charm to every scene. As an iconic figure of American culture for over a hundred years, MR. PEANUT® continues to evolve, and this film serves as a testament to his enduring legacy in the world of entertainment.

Meet the Stars of The Electric State
In addition to MR. PEANUT®, the film features a star-studded cast including Millie Bobby Brown and Chris Pratt, promising a compelling narrative filled with humor and heart. The juxtaposition of a young orphan, alongside a low-wage smuggler and the later introduced enhancements with animatronic allies, alludes to a narrative full of twists and turns.

A Blend of Past and Future
The cinematic landscape of The Electric State draws inspiration from Simon Stålenhag’s graphic novel, further enriched by the Russo Brothers’ directorial acclaim. This blend of rich visual storytelling and character depth ignites curiosity for audiences eager to see how MR. PEANUT® fits into the larger narrative of friendship and adventure.

As fans prepare for the film's release, they’re encouraged to grab their favorite PLANTERS® snacks, making the viewing experience even more delightful. The combination of nostalgia, humor, and adventure promises to leave audiences with not just a film, but a memorable experience that ties together past icons with the future of storytelling.

The PLANTERS® Legacy
Founded over a century ago, PLANTERS® has been synonymous with savory snacks, delivering a wide assortments of peanuts and nut products to satisfy diverse cravings. Essential to America’s snacking culture, the brand continues to innovate and entertain, ensuring MR. PEANUT® will remain a relevant figure for generations to come.

In conclusion, as MR. PEANUT® transitions from a household name in snacks to a star in the cinematic universe, audiences can expect laughter, nostalgia, and a touch of adventure in The Electric State. Be sure to tune in on March 14, 2025, for what promises to be an unforgettable cinematic journey!