Exciting Shopping Date: Ayase and Nagao Shine in New SoftBank CM

On November 29, 2025, SoftBank will launch a delightful new commercial featuring popular stars Ai Ayase and Yuzuno Nagao. The vibrant, heartfelt narrative showcases a shopping date that brings out the charm in both actresses while promoting SoftBank's latest plan, "Paytoku," that allows users to earn significant PayPay points on everyday purchases.

The CM, titled "Shirotoke Father Becomes a Star," portrays a whimsical story where the father figure in the Shirotoke family experiences a fantastical daydream after being gifted a pair of stylish sunglasses by Ayase and Nagao. As the father dons the sunglasses in front of his family, he basks in their praise. Imagining himself walking down a red carpet, showered with fan adoration, the father’s daydream juxtaposes with the relatable joy of everyday family moments, reminding viewers that happiness can come from even the simplest shopping experiences that come with bonuses. The commercial effectively spreads the message that with SoftBank's "Paytoku" unlimited plan, accumulating PayPay points while shopping is easy and rewarding.

In a charming interview released alongside the CM, Ayase and Nagao shared hilarious moments and candid interactions from behind the scenes. One anecdote included Nagao’s heartfelt Christmas surprise plans for Santa Claus, encapsulating the cheerful spirit of the holiday season. Viewers can catch these delightful exchanges in a making-of video available on SoftBank's official YouTube channel from November 28, 2025.

The new CM introduces the "Paytoku" unlimited plan that offers added incentives for PayPay users. By utilizing PayPay for daily shopping, customers earn an additional 5% in points with the first three months of the plan offering an extra 10% in rewards, making it an exciting opportunity for consumers to save while they shop. Given the busy holiday shopping season, the appeal of accumulating points seamlessly while spending on purchases is sure to resonate with many people.

In the whimsical storyline of the CM, the scene starts with Ayase and Nagao shopping for sunglasses for the father. As Ayase hesitates, Nagao encourages her, highlighting the point benefits and the advantages of the "Paytoku" plan. The father, upon wearing the gifted sunglasses, envisions himself as a movie star, creating a light-hearted atmosphere filled with laughter and joy from the family. This lighthearted narrative resonates with viewers as it effortlessly connects the excitement of a fictional daydream with the reality of their everyday lives.

A behind-the-scenes peek reveals the bond between Ayase and Nagao, emphasizing their playful interactions. From trying out various sunglasses to discussing their characters, viewers witness the genuine camaraderie that exists off-camera, further enriching the appeal of the CM. The audience is treated to a humorous interchange where the actresses speculate on Nagao's character's familial ties within the Shirotoke family, adding an engaging twist to their narrative.

In their insightful interview, Ayase reflected on the day's shoot, highlighting their shared creative moments, while Nagao enthusiastically noted how they became “part of the Shirotoke family” through collaboration and shared experiences. Their discussions about recent moments that made them smile further illustrate the delightful rapport they developed during filming, enhancing the commercial's joyful atmosphere.

As the Christmas season approaches, Nagao expressed her desire to not only write to Santa but to find out what he prefers, adding a layer of warmth to her character and expressing childhood innocence that resonates with viewers. The two stars delightedly discuss their holiday traditions, revealing their excitement for the holiday season, while also showcasing a charming glimpse into their personalities.

In conclusion, the upcoming SoftBank CM featuring Ayase and Nagao promises to be a delightful mix of entertainment and family-oriented storytelling that highlights the benefits of everyday shopping with the "Paytoku" plan. With its premiere set for November 29, viewers can look forward to a charming tale that emphasizes the blend of familial love and the rewards of shopping smartly in the digital age. Don't miss the release on the SoftBank official YouTube channel as well!