LEPAS Unveils Vibrant Lifestyle at Indonesia International Auto Show in Jakarta

On July 23, 2025, the Indonesia International Auto Show in Jakarta witnessed an extraordinary debut by LEPAS, a brand launched in April under the auspices of Chery Group, aimed at bolstering the group's international strategy. This lively premiere was a significant step in promoting a colorful lifestyle through automotive innovation.

LEPAS captured the spotlight with its philosophy of "COLORFUL LIFE, MASTERFUL DRIVE," portrayed through vibrant booth designs, the captivating aesthetics known as Leopard Aesthetics, and engaging interactive elements. Among the crowd-pleasers were their complete model line, including the L8, a symbol of elegance, the L6 designed as a mobile workstation for creative professionals, and the L4 targeted at young drivers with refined tastes. This launch encapsulated the essence of sophisticated mobility, making it the highlight of the auto show.

According to Zhong Wei, Deputy General Manager of LEPAS, the urban elite youth is in search of vehicles that align with their aesthetic tastes and lifestyles rather than merely their technical preferences. Created for "connoisseurs of refined living," LEPAS aims to merge technology with a human touch, redefining the concept of mobility. For LEPAS, "mastery" signifies a life-enhancing automotive experience, while a refined lifestyle is essential for anyone aspiring for the best.

L8: The Key Model

The model L8 embodies this vision. With its sleek body design known as Leopard Aesthetics, vertical-eyed headlights, and a gently rounded grille, it radiates power combined with elegance. A partnership with a Miss Universe winner accentuates its sophisticated lifestyle concept. The spacious interior of the L8 and its ergonomic control panel create what is referred to as a "fine third space," perfect for work or relaxation.

The proprietary All-Scenario Super Platform efficiently handles both urban and rural roads, while Chery's highly efficient hybrid system delivers exceptional fuel economy, low emissions, and extensive driving range, encapsulating technological value. Building on 22 years of experience in exporting Chinese passenger vehicles and the trust of over 5 million users, LEPAS is accelerating its globalization strategy.

Zhong Wei is ambitious, targeting market entry into Europe, Southeast Asia, North America, and the Middle East within three years. "LEPAS seeks to collaboratively create a refined lifestyle that shapes the era and adds vibrancy to the world around us," he declared.

About Chery Group

Chery Group is a leading automotive brand in China. Its subsidiary, Chery Automobile, established in 1997, was one of the first domestic brands to surpass sales milestones of 1 million, 3 million, and 5 million vehicles. Today, Chery has evolved into a diversified enterprise group primarily focused on the automotive industries, operating across 120 countries and regions globally. For 22 consecutive years, it has ranked first among Chinese brands in passenger vehicle exports, boasting an overseas user count exceeding 5 million.

This vibrant debut at the Indonesia International Auto Show not only showcased the innovative capabilities of LEPAS but also set the stage for an exciting future for the brand as it expands its influence in the global automotive market.