Salesforce Partners with Make-A-Wish to Transform Lives of Ill Children

Salesforce and Make-A-Wish: A Partnership of Hope

On September 9, 2025, Make-A-Wish America revealed an inspiring partnership with Salesforce, the world’s leading AI CRM platform. This collaboration aims to elevate the spirits of children battling critical illnesses, delivering both hope and joy to their lives. The partnership has special significance as it coincides with Childhood Cancer Awareness Month (CCAM) in September, during which Salesforce will act as the official matching gift partner. This initiative encourages donations that will tremendously uplift communities across the nation.

Salesforce has pledged an impressive annual contribution of $1 million for the next three years, dedicated to making profound wishes come true for these children and their families. Leslie Motter, president and CEO of Make-A-Wish America, expressed the organization’s pride in welcoming Salesforce as a corporate partner. She noted, "Every wish we grant has the power to uplift not only the child but their entire community. Yet for every fulfilled wish, two more children are still waiting. With Salesforce's deep commitment to social impact, we're poised to reach more families, faster, creating powerful moments of strength and joy when they're needed most."

Childhood Cancer Awareness Month serves to shine a light on the challenges faced by children with cancer and their families. Each year, around 15,000 new cases are diagnosed, making cancer the leading qualifying condition for children with critical illnesses in the United States. Understanding the profound impact a wish can have on a child's treatment and recovery, Salesforce aims to match all donations received throughout September, opening doors for more children to experience the life-changing magic of a wish.

Marc Benioff, Salesforce Chair and CEO, emphasizes the core value of supporting child welfare in their philanthropic efforts. He stated, "Make-A-Wish does extraordinary work bringing light to children and families during some of their hardest moments. We're proud to stand alongside them to help turn more wishes into reality."

The partnership extends beyond financial support; it also encompasses employee engagement initiatives and storytelling campaigns. By participating in significant events like World Wish Month, Salesforce and Make-A-Wish will inspire collective action and foster a sense of community in giving back.

Make-A-Wish has a rich history of granting life-changing wishes for children diagnosed with critical illnesses. Founded in Phoenix, Arizona, it has become the most trusted nonprofit in the U.S. and serves 50 states. With a star-studded team of dedicated volunteers and supporters, Make-A-Wish has been at the forefront of delivering hope and joy to those in need. Since its inception in 1980, it has granted over 615,000 wishes globally, with more than 390,000 of those wishes fulfilled in the United States alone. The organization firmly believes in the transformative power of wishes, which can significantly enhance both emotional and physical health.

If you wish to learn more about this partnership or get involved, you can visit wish.org. Through the unity and passion showcased by Salesforce and Make-A-Wish, more children will soon be able to experience the joy of a wish and the hope it brings, highlighting the importance of community support for those facing life’s toughest battles.

For more information about Salesforce and its transformative vision for businesses, visit www.salesforce.com.