#China #Wuhu #Chery Group #LEPAS #L8 Model

Chery Group Surges Forward with LEPAS at the Jakarta Auto Show

Chery Group, a prominent automotive giant, has recently made headlines by rejoining the elite ranks of the Fortune Global 500, moving up by a remarkable 152 spots from the previous year. This substantial leap underscores the company’s remarkable growth and ongoing commitment to innovation in the automotive industry.

At the same time, Chery's newly launched brand, LEPAS, made a striking debut at the International Automotive Show in Jakarta (GIIAS). The event not only showcased the brand's significant potential but also marked its entry into the global market with the first overseas orders for its flagship L8 model. The GIIAS event was characterized by a visually captivating display reminiscent of a fashion runway, embodying the brand's ethos of 'exquisite travel'.

LEPAS is on a mission to redefine the automobile experience, focusing not just on functionality, but also on a refined lifestyle aesthetic. The showcased models, including the L8, L6, and L4, appeal to a diverse array of consumers, each with unique fashion personalities. The brand's pursuit revolves around elevating standard vehicular offerings into beautiful lifestyle statements.

Innovation in Design: The L8 Model

The L8 is not just a vehicle; it is a testament to LEPAS's innovative vision. With its sleek design complemented by distinct lighting and meticulously crafted details, the L8 symbolizes the brand's belief that 'elegance is power'. The interior, crafted from natural materials and inspired by urban panoramas, focuses on intelligence and comfort, meeting the high standards set by the global elite.

Additionally, the future of the L8 could include the integration of the Super Hybrid Chery Group (CSH) system. This advancement aims to cater to the diverse expectations of users worldwide, offering further enhancement in performance and environmental consciousness.

Strategy and Global Expansion

Chery Group backs the global growth of LEPAS through aggressive investments in emerging energy technologies and smart systems. Their research and development strategy is predicated upon simultaneous mass production and model innovation, ensuring a competitive edge and fostering innovation at every stage of the product lifecycle. As of July 2025, Chery has exported over 5 million vehicles, solidifying its status as a leader among Chinese automobile manufacturers in the export market.

The introduction of LEPAS is a significant component of Chery's global strategy, leveraging group resources in R&D, production, supply chains, and sales networks. This synergy enables LEPAS to rapidly respond to customer demands while maintaining high-quality standards.

A Promising Future

The launch event for LEPAS was more than just a brand unveiling; it was a declaration of intent on the global stage, drawing attention from Indonesian officials, media, and key dealers. The announcement of a sponsorship partnership with Miss Universe Indonesia further exemplifies the brand’s ambitious approach to establish itself internationally.

In conclusion, as Chery Group joins the Fortune Global 500, the emergence of LEPAS embodies a new chapter in automotive elegance and style, seeking to capture the hearts of consumers not just as vehicles, but as a lifestyle choice. The automotive world should watch closely as LEPAS accelerates into new markets, continuing to innovate and inspire with each journey it undertakes.