Mercury Real Estate Celebrates 20 Years of Excellence and Service Innovation

Celebrating 20 Years of Mercury Real Estate

In December 2024, Mercury Co., Ltd., located in Minato, Tokyo and led by President Hiroaki Miyaji, proudly celebrates its 20th anniversary. Established in December 2004, the company has consistently strived to create value in the real estate industry. Over the past twenty years, Mercury has evolved its business in response to changing times, offering a diverse array of services, including real estate transactions, property management, rights adjustment, and the development of residential, office, and commercial spaces.

The success and growth of Mercury can be attributed to the strong support from clients, partners, and everyone involved with the company. We extend our heartfelt gratitude to all those who have contributed to our journey.

Exclusive Commemorative Merchandise

As a token of our appreciation for our clients and partners, we have prepared a variety of original goods featuring the Mercury logo. Our gift offerings began in January and were met with such enthusiasm that we are launching a second round of commemorative items!

In the first batch, we offered anniversary pens, sweets, sticky notes, and calendars. The second round includes refreshing bottled water, candy pouches, and mint tablets. We invite everyone to enjoy these practical yet stylish items crafted with care.

Future Initiatives

In a rapidly changing era, Mercury is committed to providing genuine value in the real estate business by evolving our services and strengthening our organizational structure. Going forward, our focus will revolve around three core pillars:

1. Expansion of Business Domains
- Broadening Purchase Categories: We will enhance our purchasing capabilities, expanding beyond apartments and single-family homes to include commercial facilities and office buildings.
- Strengthening Renovation Services: We plan to increase our involvement in revitalizing older properties, internally renovating them to enhance their value, while pursuing high-quality and speedy service through our construction division and strategic partnerships.
- Entering Development Projects: We will develop single-family homes and small investment apartments and office buildings on land acquired, accumulating development expertise to secure sustainable long-term revenue.

2. Bolstering Sales and Customer Acquisition
- Support for Real Estate Sales Relating to Inheritance: In response to the increasing number of inheritance-related cases due to an aging population, we are assigning specialized staff knowledgeable in inheritance and asset division to offer comprehensive advice.
- Expanding Online Marketing: By enhancing our online presence through websites, social media, and search engines, we aim to connect with a broader customer base.
- Digitization of the Sales Team: We are implementing a Customer Relationship Management (CRM) system and utilizing tablets to create an efficient, technology-driven sales process.
- Streamlining Referral Sales: We will deepen collaboration with legal and financial professionals, developing diverse channels for securing various cases and hosting seminars to enhance marketing mechanisms.
- Regional Revitalization through Utilizing Vacant Houses: We will aim to rejuvenate urban outskirts experiencing population decline by making effective use of abandoned properties.

3. Strengthening Risk Management
- Ensuring Legal Compliance: We will rigorously adhere to real estate laws, personal information protection laws, and regulations regarding specific harmful entities, while enhancing our information security.
- Preparing for Market Fluctuation Risks: In light of potential interest rate hikes and declines in property prices, we aim to develop a business model that improves inventory turnover and adapt swiftly to diverse investor needs.

Future Outlook

Mercury is committed to its mission of creating new value through real estate, contributing to the development of communities and society. Our business encompasses four primary areas: rights adjustment, real estate development, property regeneration, and property management.

Looking ahead, we will enhance customer acquisition through diverse online strategies and strengthen our organizational capabilities to efficiently tackle complex real estate challenges faced in our aging society. We aim to create an efficient system of collaboration with legal professionals and deploy specialized in-house staff to provide comprehensive and seamless support in matters such as inheritance and debt management, all while striving for sustainable growth and scale.

About Mercury

With a wealth of real estate knowledge and experience, Mercury assists property owners in resolving their distinct challenges and concerns. Our approach to problem-solving is driven by our commitment to understanding the unique worries of each client, ensuring satisfaction with positive outcomes. We believe that pursuing continuous solutions to our clients’ problems is our purpose and mission.

Company Profile

- Name: Mercury Co., Ltd.
- Headquarter: 〒105-0004 Tokyo, Minato, Shinbashi 6-22-4 MERCURY SHINBASHI
- Established: December 2004
- CEO: Hiroaki Miyaji
- Capital: 30 million yen
- Business Scope: Rights adjustment, real estate development, leasehold acquisitions, and condominium redevelopment.

For more information, please visit our official website: Mercury Real Estate.