#USA #New York #COSRX #TikTok #PEPTIDE-132

COSRX Launches #GlossyHairStrands TikTok Challenge

In a move that the beauty community is abuzz about, COSRX, the renowned skincare brand known for its TikTok triumphs, has introduced the #GlossyHairStrands challenge. Running from July 4 to July 12, 2025, this challenge invites TikTok users across the United States to flaunt their healthiest hair using COSRX’s newly launched Peptide-132 Damage Repair Haircare Collection. The challenge aims to celebrate the idea of glossy hair and draw attention to the brand's commitment to effective haircare solutions.

Building on a Viral Phenomenon

This is not COSRX's first rodeo; it marks the brand's seventh TikTok challenge, a series that has taken the platform by storm. COSRX has carved out a niche for itself as a brand that loves to engage its community in innovative and creative ways. Fans eagerly await each challenge, seeing them as a chance to explore new products and enhance their beauty routines. With the growing trend of sharing beauty transformations online, these challenges have become a cultural staple, inviting users to showcase their creativity.

What’s Inside the Peptide-132 Haircare Collection?

The Peptide-132 Haircare Collection is crafted with the same skin-centric philosophy that has established COSRX as a leader in skincare. This innovative line utilizes a patented peptide technology designed to thoroughly penetrate hair strands. It aims to mend damage, revive dullness, and enhance shine—turning ordinary hair into glossy, vibrant strands reminiscent of ‘glass hair.’ The collection includes three standout products:

1. Ultra Perfect Hair Bonding Shampoo - This gentle formula cleanses without stripping hair while promoting scalp health and repairing hair from within.
2. Ultra Perfect Hair Bonding Treatment - A rich conditioner that restores moisture and brilliance, effectively rejuvenating damaged locks.
3. Ultra Perfect Hair Bonding Oil Serum - Lightweight and easily absorbed, this serum tames frizz, seals split ends, and leaves hair looking sleek and shiny.

The Peptide-132 collection signifies a shift in haircare - often referred to as the ‘skinification of hair’ - treating hair with the same active ingredients found in effective skincare products.

How to Participate in the Challenge

Joining the #GlossyHairStrands challenge is simple and fun! Participants are encouraged to use the custom COSRX TikTok filter and showcase their hair through three signature motions: a hair flip, a whip, and a sweep. These dynamic movements will highlight the healthy sheen of their hair while testing the performance of the Peptide-132 line. “[The tagline] 'Gloss so real, your strands shine and gleam with every move' isn't mere marketing; it’s the result these products deliver,” explained a COSRX spokesperson.

Prizes and Incentives

To incentivize participation, COSRX will reward the top 10 videos submitted with $100 Amazon Gift Cards along with a full-sized set of the Peptide-132 Haircare Trio. Additionally, another 90 entrants will receive the same trio, making it a generous offer that encourages more fans to get involved.

Taking the Challenge Beyond TikTok

In a unique twist, COSRX is also amplifying this challenge through offline engagement. Partnering with TikTok, they will showcase bright digital billboards in two major beauty hotspots: Times Square in New York City and The Moxy in Downtown Los Angeles. Scheduled from July 4 to July 10 for Times Square and July 7 to July 13 for Los Angeles, these vibrant displays will bring the TikTok energy into the real world, encouraging even more beauty enthusiasts to participate.

Conclusion

With its blend of creativity and science-backed results, the #GlossyHairStrands challenge is poised to be a highlight of this summer’s beauty conversations. As users share their stunning results and transformations online, COSRX not only builds community engagement but also fosters a deeper connection with its audience through a shared celebration of beauty and self-expression.

To explore COSRX’s offerings, visit their website or follow them on social media platforms like Instagram and TikTok.