Innovative Collaboration for a Sustainable Future
Rebornsmith, a progressive company based in Meguro, Tokyo, has officially established a business partnership with Iwakuni City, Yamaguchi Prefecture. This collaboration marks the launch of their new facility, "Iwakuni Studio," where they aim to revolutionize sustainable and circular manufacturing processes. Set to commence operations in April 2026, this initiative aims to extend the scope of local craftsmanship and creativity, promoting innovative design and production techniques on a national and global scale.
Background of the Initiative
Originating from a foundation of leather restoration, Rebornsmith specializes in reviving products ranging from vintage Hermes bags to nostalgic school backpacks. Recently, they've expanded their expertise into 3D CAD design and AI-driven social media marketing, establishing a unique circular business model encapsulated by the phrase "Repair × Renew × DX." The establishment of the Iwakuni studio represents not just the opening of a regional base, but a concerted effort to embody their vision: "Creating Anywhere."
This initiative highlights the company's commitment to fostering local talent and building a sustainable manufacturing framework that resonates with the local community's needs and aspirations. It's about collaboration and transformation, driving forward the concept of community-driven production that adheres to modern ecological principles.
Focus Areas for Iwakuni Studio
The Iwakuni Studio will operate on several key fronts:
- - 3D CAD Design and Production
Collaborating closely with their Tokyo headquarters, the Iwakuni team will be responsible for executing designs and crafting custom items that meet the desires of local businesses and individuals.
- - AI Analysis and SNS Marketing
Using artificial intelligence, Rebornsmith will analyze market demands and utilize social media to effectively showcase the region's charm and products to audiences both nationally and internationally.
- - Original Novelty Production
Combining expert craftsmanship in leather and metal with cutting-edge 3D CAD technology, the studio will produce valuable, limited-run novelty items rapidly and collaboratively with local enterprises.
A Message from the CEO
Kazuyuki Tamada, the CEO of Rebornsmith, shares his vision: "I believe that being in a rural area empowers us to create global products. I want to transform the spirit of 'We want to try' into 'Let's do it together' from Iwakuni. My goal is to establish a space where everyone can transform their dreams into reality, right in their hometown. By blending advanced technologies with local creativity and community spirit, we will promote sustainable, circular manufacturing from Iwakuni."
Upcoming Schedule and Community Engagement
Rebornsmith has outlined the following timeline for the development of Iwakuni Studio:
- - Agreement Signing Ceremony: July 11, 2025, at Iwakuni City Hall
- - Interior Construction Begins: November 2025
- - Pre-Opening Events (CAD workshops, etc.): December 2025
- - Grand Opening: Scheduled for April 2026
- - Planned Hiring: Approximately five local talents (including those with no previous experience are welcome)
About Rebornsmith
- - Company Name: Rebornsmith Co., Ltd.
- - CEO: Kazuyuki Tamada
- - Headquarters: 2-12-1 Yuteenji, Meguro, Tokyo
- - Founded: May 17, 2016 (originating in 2010)
- - Business Activities: Repair and sales of leather products, 3D CAD design, sales agency, and SNS marketing.
- - Major Clients: Zerodiv Inc., JCOM Co., Ltd., SoftBank Corp., KDDI Corp., and more.
Contact Information
For inquiries regarding this initiative, please contact:
- - PR Contact: Rebornsmith Co., Ltd.
- - Phone: 03-5725-8992
- - Email: info@rebornsmith.co.jp
- - Website: Rebornsmith
Press Inquiries
Members of the press are welcome to explore various angles on themes such as regional revitalization, digital transformation, craftsmanship, circular societies, and youth talent development. Coverage opportunities include the signing ceremony, executive interviews, and Iwakuni Studio tours. Please feel free to reach out for more information.
Together, let’s transform the aspiration of “wanting to try” into collaborative action, promoting sustainable, circular manufacturing from Iwakuni.