Jo Malone London's Pop-Up Event with Ryo Yamada
In an exciting collaboration, Jo Malone London, the renowned British fragrance lifestyle brand, is set to host a pop-up event titled
“Raspberry Ripple” in Tokyo from
July 4 to July 6, 2025. To kick off the event,
Ryo Yamada, a popular Japanese artist, will grace the venue on
July 3, dressed in a summer-themed outfit that perfectly matches the event's vibe. He will share insights about the limited collection's fragrances and what makes this pop-up a delightful experience.
Dressed to impress, Yamada spoke about his fashionable take on summer, saying, "I aimed for a refreshing yet slightly formal look, imagining a summer date!" His enthusiasm was palpable as he examined the vibrant decor of the event, which he described as offering a nostalgic and playful atmosphere, a departure from the classic elegance typically associated with the brand.
As the pop-up event will feature various activities including a capsule toy machine, Yamada delightedly shared his experience trying to win samples, exclaiming, "I got the English Pear & Freesia sample, which is my favorite scent!" His humorous charm shone through when he jokingly said, "I usually win, you know?" causing laughter among the audience.
Exclusive Collection: Raspberry Ripple
This summer-centric limited collection,
Raspberry Ripple, embodies the fresh essence associated with summer outings, elegantly balancing sweet and refreshing notes. Yamada spoke fondly of the collection, describing it as having a sweet aroma complemented by a hint of nostalgia that evokes fond memories of the sea. He recommended wearing it for summer escapades with loved ones, stating, "It’s an elegant and calming scent that everyone should try!"
When asked whom he would gift the limited
Wood Sage & Sea Salt bottle, Yamada cheekily replied, "I’d love to keep it for myself! After knowing its charm, I want others to enjoy it too!" His playful nature continued to shine as he reminisced about his youthful days, recalling a heartwarming yet awkward soccer game from elementary school where a girl professed her admiration for him.
How to Experience the Summer Vibes
During the event, visitors will be transported to a whimsical seaside setting reminiscent of childhood days spent building sandcastles and enjoying ice cream under the sun. This playful world promises a delightful escape filled with the vibrant essence of
Raspberry Ripple. Additionally, attendees can indulge in a special collaboration with
Venchi, a premium chocolate gelateria, allowing them to savor exclusive summer treats alongside the captivating fragrances.
Event Details:
- - Dates: July 4-6, 2025
- - Location: OMOTESANDO CROSSING PARK, Minato, Tokyo
- - Admission: Free (No reservation required)
- - Hours: 11:00 AM - 8:00 PM (Final day until 7:00 PM)
- - Final Admission: 30 minutes before closing
Don’t miss out on this unique opportunity to experience Jo Malone London's enchanting fragrances while immersing yourself in summer nostalgia. Yamada’s closing message to potential visitors was heartfelt: "This space is playful and evoking summer nostalgia. I hope many of you stop by!"
About Jo Malone London
Founded in 1994 and acquired by Estée Lauder Companies in 1999, Jo Malone London is celebrated for creating simplistic yet elegant fragrances that are synonymous with British style. With its iconic scents, the brand continues to captivate fragrance lovers worldwide.
Join us this July and let Jo Malone London whisk you away to a summer filled with sweetness and memories.