Jo Malone London's 'Raspberry Ripple' Pop-Up: A Summer Dream
Starting today, Jo Malone London, the renowned British fragrance lifestyle brand under ELC Japan, has launched an exclusive three-day pop-up event titled
'Raspberry Ripple'. This vibrant gathering is set against the picturesque backdrop of Omotesando Crossing Park from
July 4 to July 6, 2025.
The event kicked off with a glitzy photo call featuring celebrities dressed in summer-inspired outfits, embodying the essence of the limited-edition collection featuring the scent of
Raspberry Ripple. Guests included popular figures such as Yudai Sano from the global boy band
INI, actress Rina Kawaei, former
Nogizaka46 member Yuki Yoda, talented actor and artist Jutaro Yamanaka, among others. They took turns sharing the highlights of the event and their impressions of the unique fragrance, capturing the nostalgic essence of summer memories.
According to Sano, the venue resonated with a whimsical and playful atmosphere, reminiscent of a seaside in the UK. He expressed his excitement saying, "The combination of white and pink, along with the wooden flooring that gives it a European feel, truly makes me want to take loads of photos!" Meanwhile, Kawaei commented, "The cute decor and photo booths offer so much fun for visitors. I highly encourage everyone to come over during these three days."
Yoda, too, shared her thoughts, stating, "The fragrance is fruity and reminiscent of summer, blending both cuteness and elegance. It encapsulates a delightful appeal."
The exclusive
Raspberry Ripple collection draws inspiration from tart summer memories, recreation in the form of a refreshing fragrance. Upon stepping into the event space, visitors feel transported to a playful world likened to a British seaside, complete with childhood memories of building sandcastles and the sweet nostalgia of summer ice cream.
Moreover, the pop-up event features a special collaboration with
Venchi, an upscale chocolate gelato brand, allowing attendees to indulge in delectable treats that pair perfectly with Jo Malone's fragrances.
This free-to-enter pop-up is open from
11 AM to 8 PM (with the final day closing at 7 PM, last entry 30 minutes prior) at
5-1-1 Minami-Aoyama, Minato City, Tokyo. It promises an unforgettable summer experience filled with vibrant aromas and playful memories.
About Jo Malone London
Established in
1994, Jo Malone London has become synonymous with creating elegant, simple fragrances suitable for any occasion. Joining the
Estée Lauder Companies in
1999, the brand has since cemented its reputation globally for unique scents that embody British sophistication.
In Their Own Words: Celebrity Reactions to the 'Raspberry Ripple' Fragrance
During a recent press call, the guests offered their impressions of the
Raspberry Ripple scent:
- - Rina Kawaei remarked, "The fragrance is fruity and perfectly suited for summer, with a refreshing note alongside a rich white musk that made a lasting impression. The way the scent evolves over time is simply beautiful."
- - Daiken Okudaira described the scent as reminiscent of childhood, blending refreshing fruity notes with a playful spirit that brought fond memories to mind."
- - Sano shared, “At first, it feels refreshing, but soon after, the subtle elegance unveils itself, making it an ideal fragrance for those hot summer days when a cool breeze is needed.”
Amidst the colorful decor inspired by summer vibes, the event is also lined with photo-worthy spots that guests like
Aiju Makita found irresistible. She noted, "The face-cut-out panels as soon as you enter are incredibly cute. The space isn't merely charming; you can try out various fragrances, making it a delightful experience worth photographing."
Reflecting on personal summer memories aligned with the
Raspberry Ripple scent, actress
Hikaru Takahashi shared an anecdote from her junior high days about a crush that added sweet nostalgia to her summer. Such stories create a comforting line connecting the fragrance to the shared human experience of cherished summer moments.
With laughter and memories unfolding, this pop-up event invites everyone to celebrate summer through the lighthearted essence of
Jo Malone London's Raspberry Ripple collection. Don't miss this captivating three-day experience!
For more details, please visit
Jo Malone London Official Site.