#Japan #Tokyo #FANCL #new logo #Tokujin Yoshioka

FANCL's Corporate Logo Revamp

In an exciting announcement, FANCL Corporation has revealed plans to unveil a refreshed corporate logo starting March 9, 2026. The company, which has long been dedicated to resolving the negative aspects of beauty and health from the customer's perspective, aims to communicate a consistent message through this new branding initiative.

FANCL has fostered its brand identity through a commitment to quality and honesty, which has been widely accepted by customers in both their cosmetics and health food lines. To reinforce this brand legacy and maintain clarity in its corporate identity, FANCL will consolidate its various logos into a unified corporate logo encompassing all its business areas, including cosmetics and health foods.

Introducing the New Logo

The new corporate logo is the brainchild of globally acclaimed designer Tokujin Yoshioka. It symbolizes and reflects the beauty and wellness emanating from within individuals. This design philosophy is rooted in the idea of enhancing one’s intrinsic charm through the use of delicate and reliable ingredients, leading to an uplifting sense of vitality.

One of the most notable elements of the new logo is the iconic “FANCL Blue,” a color that has been historically associated with the brand. This color embodies a singular vision that remains unaltered, representing sincerity like clear water along with unshakeable trust.

As of March 9, 2026, the new logo will gradually replace the old branding in advertisements, promotional materials, websites, stores, and product packaging.

About Tokujin Yoshioka

Tokujin Yoshioka, born in 1967, founded his design studio in 2000 and has since made significant contributions across design, architecture, and contemporary art. His prominent works include the Olympic torch for the Tokyo 2020 Games and the