#China #Various Cities #KUMATOYS #MILGRAM #arma bianca

Celebrate the 5th Anniversary of MILGRAM

KUMATOYS, a company specializing in anime, comic, and game-related merchandise for the Chinese market, has announced an exciting event titled "MILGRAM -ミルグラム- 5th Anniversary POP UP STORE in KUMATOYS". This event is set to take place from August 6 to August 24, 2025, in all KUMATOYS offline stores across China. The collaboration with arma bianca marks a significant milestone for both companies as they celebrate this beloved franchise.

The popup store will feature a multitude of new products inspired by unique illustrations created especially for this anniversary. Fans can look forward to not only a wide range of merchandise but also exclusive purchase benefits that will enhance their shopping experience.

Event Details

• - Event Name: MILGRAM -ミルグラム- 5th Anniversary POP UP STORE in KUMATOYS
• - Dates: August 6 (Wednesday) to August 24 (Sunday), 2025
• - Location: All KUMATOYS offline stores in China

Special Features

A number of stores, particularly in Shanghai, Nanjing, Chengdu, and Guangzhou, will have special store displays incorporating the newly drawn illustrations to create a vibrant and immersive atmosphere for attendees.

Exclusive Merchandise

The store will offer a collection of exclusive anniversary-themed products, including:

• - Trading Acrylic Stands: 5th Anniversary designs available in 12 varieties, priced at 59 yuan each or 708 yuan for a blind box (complete collection available in unopened boxes).
• - Trading Acrylic Cards: Available at 48 yuan each or 576 yuan for a blind box.
• - Trading Glitter Badges: Priced at 37 yuan each or 444 yuan per box.
• - Trading Metallic Badges: Same pricing as glitter badges with the same variety.
• - Trading Postcards and Illustration Cards: Available in various amounts at differing prices, with similar blind box purchasing options.
• - BIG Acrylic Stands: Sold at 133 yuan each, and 100mm badges at 44 yuan each.

Details for all items can be found at the store, and customers are advised that designs may vary per blind box policies.

Purchase Privileges

Customers who purchase a blind box of any product will receive a limited edition bonus, including a special heart-shaped badge featuring a character from MILGRAM when they buy a full box. This promotional offer will be available while supplies last, so early visits to the popup store are recommended.

Venue Exclusive Benefits

Customers spending 108 yuan on MILGRAM-related merchandise at the event venue will receive a randomly selected event-exclusive bromide from a collection of 12 designs. This offer is limited to in-store purchases only, and once the stock runs out, the campaign will end.

KUMATOYS aims to make this event a delightful affair for all MILGRAM fans, providing a chance to gather and celebrate their favorite series. With exclusive merchandise and exciting store displays, fans are encouraged to mark their calendars and prepare for an unforgettable experience.

About KUMATOYS

KUMATOYS, headquartered in Toshima, Tokyo, is renowned for its dedication to bringing popular IP and anime-related goods to the broader Asian market. Through collaborations with local IP holders and manufacturers, KUMATOYS has effectively bridged Japanese content with fans across Asia. Since 2020, the company has maintained the top sales ranking in the 二次元 category on Taobao and boasts over 2.2 million followers across various social media platforms. As of June 2025, it operates 30 stores within China, displaying its commitment to expanding the reach of Japanese character culture.

For more information, visit KUMATOYS Official Site or follow them on Social Media.