#United States #Philadelphia #Stateside Vodka #Xfinity Live!

Stateside Live! Unveils New Branding Amid Major Venue Expansion in Philly

In an exciting development for the Philadelphia entertainment scene, Stateside Brands has announced that the well-known venue "Xfinity Live!" will rebrand as "Stateside Live!" This transition emerges at a pivotal time as the venue kicks off a $20 million expansion project aimed at upgrading the site into a premier entertainment destination for fans and visitors alike.

Rebranding a Philadelphia Landmark

The venue, strategically located at the heart of Philadelphia’s Sports Complex—between Lincoln Financial Field, Citizens Bank Park, and the newly christened Xfinity Mobile Arena—has long been a cornerstone for sports and entertainment. The name change, expected to take effect in the fall of 2025, reflects the company’s commitment to enhancing its presence in the city, particularly in relation to its roots in the local sports community.

Matt Quigley, President and Co-Founder of Stateside Brands, expressed his enthusiasm saying, “If you really look at the epicenter of our growth, it is rooted in Philadelphia, but particularly Philly sports. This naming rights partnership is a full-circle crowning moment.” The history of Stateside, which has built its brand recognition through decades of supporting local teams and events, underscores its genuine connection to the city.

A Look at the Venue Expansion

As part of the rebranding initiative, substantial renovations are set to unfold. The groundbreaking for the venue's expansion has received significant backing and aims to modernize both its interior and exterior spaces. One of the most exciting components of the overhaul is the transformation of the Live! plaza into an exceptional entertainment hub. This includes:

• - Two-Story VIP Building: A meticulously designed central building with a luxurious rooftop oasis, promising a unique experience for visitors.
• - Central Stage for Live Entertainment: A newly designed stage that will host concerts and community events, enhancing the vibrancy of the venue.
• - Upgraded Turf Area: Versatile space for various activities and public events, further contributing to a sense of community.
• - Public Art Installations: Integrating art into the plaza to enhance the environment and celebrate local talent.

This initiative not only aims to enrich local cultural and social landscapes but also to redefine what visitors can expect from entertainment venues in Philadelphia.

A Bright Future Ahead

The anticipated completion of the expansion is set for 2026, coinciding with historic celebrations in the city that include the country’s 250th birthday, the FIFA World Cup, and the Major League Baseball All-Star Game. These landmark events present invaluable opportunities for Stateside Live! to showcase its offerings to a worldwide audience and elevate Philadelphia’s stature as a leading entertainment hub.

Tony Monaco, VP of Operations for Live! Hospitality & Entertainment, stated, “As we look to the future of Stateside Live! and completing our expansion, we couldn’t be more excited.” This vibrant partnership with a brand so intrinsically linked with Philadelphia promises to deliver memorable experiences and a world-class hospitality standard to millions of guests each year.

About Stateside Brands

Founded in 2015 in Philadelphia, Stateside Brands quickly rose to prominence, especially with its flagship product, Stateside Vodka. Known for its commitment to quality, the brand has earned numerous awards over the years, including a Double Gold Medal at the San Francisco World Spirits Competition in 2024. Moreover, Stateside Brands also boasts products like Surfside Iced Teas and Lemonades, which have become the fastest-growing spirits brand globally, according to industry insights.

The journey of Stateside is a testament to the entrepreneurial spirit of this city. Brothers Matt and Bryan Quigley, along with Clement and Zach Pappas, have firmly established a brand narrative built on community engagement and a profound connection to Philadelphia sports and culture. As they step into this new chapter with Stateside Live!, the excitement is palpable for what lies ahead for both the brand and the city.

For anyone looking to experience the best of Philadelphia’s entertainment scene, the transition to Stateside Live! signifies a new era filled with promise and innovation.