#Japan #Wakayama #Synergy Marketing #Wakayama City #FAVTOWN

Bridging Young Talent and Local Employment with FAVTOWN Career

Synergy Marketing Co., Ltd., based in Osaka, Japan, has unveiled a progressive local job support initiative named FAVTOWN Career. This service will officially commence on July 15, 2025, starting in Wakayama City. FAVTOWN Career is strategically designed to assist young individuals seeking employment in their hometowns by facilitating effective matches with local businesses. The service aims to streamline recruitment processes while addressing employment challenges faced by the community, thereby bolstering local job opportunities.

Empowering Young People Who Are Already Connected to Their Communities

FAVTOWN Career builds upon the existing relationship enhancement platform known as FAVTOWN. This service redefines young people who have moved away for studies or employment as “local assets,” acknowledging their ongoing connections to their hometowns. By allowing local companies to send scouting emails directly to these young individuals, the service enhances the efficiency of the hiring process. In its initial phase in Wakayama City, FAVTOWN will target its member base, which comprises over 5,000 young people, providing them with localized job scouting and improving the precision and expediency of employment matching.

For more details, visit the official site: FAVTOWN Career.

Background: Interest in Local Employment Among Students

A survey conducted among student members of FAVTOWN showed that nearly 58% of respondents consider local job opportunities in Wakayama City. However, many students are deterred from pursuing local employment due to a perceived lack of available positions and unclear job prospects. This reality points to a significant gap in awareness regarding local businesses and their appeal. FAVTOWN Career is poised to bridge this gap, making local employment a tangible option for young job seekers.

Features of FAVTOWN Career

1. Local Job Information Dissemination: The platform emphasizes disseminating job opportunities that resonate with local youth, showcasing the allure of regional companies.
2. Direct Scouting for Local Talent: Companies can send targeted scouting emails to FAVTOWN registered members interested in local job placements, including students considering U-turns or those contemplating career shifts back to their hometowns.
3. Creating Engagement Opportunities through Events: By organizing job fairs, internships, and informal consultations with local professionals, FAVTOWN Career aims to alleviate job-seeking anxieties and enhance the image of working locally.

Comments from Wakayama City Officials

Mr. Yoshinori Kiyotake, Deputy Chief of the Industry Policy Division of Wakayama City, expressed, "FAVTOWN Career is an innovative approach that connects young individuals who aspire to work in their hometown with local businesses directly. We anticipate that this system will lead to numerous connections and make local employment a more natural choice for young people."

Future Expansion Plans

Following the July launch in Wakayama City, the FAVTOWN Career platform plans an online job fair in August and aims to operationalize its scouting feature in September. The initiative also seeks to forge partnerships with other municipalities, expanding its reach while coordinating with the existing relationship-building strategies of FAVTOWN. This innovative public-private partnership model aims for national scalability in the coming years.

Service Overview

• - Name: FAVTOWN Career
• - Launch Date: July 15, 2025
• - Target Audience: Local governments and regional businesses
• - Users: FAVTOWN members, primarily aged 10 to 29
• - Core Features: Job listings and scouting email distribution
• - Options: Job page creation, job fairs, advertising, and recruitment services
• - Pricing for Local Businesses: Starting at 100,000 JPY initially, with a monthly fee of 40,000 JPY (currently available through a special partnership plan)

For further details, visit: FAVTOWN Official Site. Please note that using this service requires prior establishment of FAVTOWN.

About FAVTOWN

FAVTOWN serves as a platform aimed at maintaining and strengthening connections between young people who have moved away and their home communities, intending to stimulate U-turns and contributions to the region. Initiated in Wakayama City in 2023, FAVTOWN has also spread to areas in Ehime Prefecture, offering a range of local engagement activities and winning the Good Design Award for the 2024 fiscal year.

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Company Overview

Synergy Marketing Co., Ltd.

Synergy Marketing envisions a world where consumers and businesses thrive together. The company offers advanced digital marketing solutions, including cloud system services, consulting, operational support, and employee development services aimed at fostering strong relationships between consumers and companies. With over two decades of expertise leading the CRM market, Synergy Marketing approaches clients' needs with tailored strategies to achieve effective and impactful marketing solutions.

• - Founder: Hiroshi Okudaira, President and CEO
• - Founded: September 2000
• - Headquarters: Osaka
• - Tokyo Office: Chiyoda City
• - Website: Synergy Marketing

Contact Information

To learn more, visit: Inquiry Form