Midea Becomes the Official Sponsor of the 2025 AFCON by CAF, A Major Step in Sports Marketing

Midea Partners with CAF for Sponsoring the 2025 AFCON



In a significant move toward strengthening its position in the world of sports marketing, Midea, a global leader in home appliances, has officially partnered with the Confederation of African Football (CAF). The agreement was finalized in Foshan, China, and will see Midea take on the role of official sponsor for the TotalEnergies Africa Cup of Nations (AFCON) 2025, which is set to be hosted in Morocco.

This collaboration represents a pivotal moment not just for Midea but also for the landscape of African football, emphasizing the brand's commitment to engaging with football enthusiasts across the continent. The AFCON tournament, renowned for featuring some of the world's top football talents, attracts a massive global audience, with more than a billion viewers expected to tune in. Midea is optimistic that this partnership will lay the groundwork for a fruitful and enduring relationship with the CAF.

During the signing ceremony, high-profile representatives from both Midea and CAF were in attendance, including Midea's President Eric Wang and CAF's Secretary-General Véron Mosengo-Omba. Lewis Fu, the President of Midea International Business, spoke passionately about the importance of this partnership. He highlighted the surge in popularity of smart home appliances throughout Africa, which aligns perfectly with Midea's market ambitions.

“Partnering for AFCON 2025 is a crucial chapter in our brand’s story,” Fu remarked. “There's a notable trend across African households as more people embrace modern smart appliances. We believe the CAF is the ideal partner to showcase our commitment to the region.”

As part of this sponsorship deal, Midea will enjoy a prominent brand presence throughout the tournament, leading to increased visibility not only at the events but also across various digital platforms and fan engagement activities. This kind of exposure is expected to bolster Midea’s position as a leading brand in the African market, aligning with their broader strategy of global expansion.

Founded in 1968, the Midea Group has evolved into a technology powerhouse, employing over 190,000 people worldwide. It ranks 277th among the Fortune Global 500 companies for 2024, a testament to its fast-paced growth and innovation in home technology. Midea’s diverse product range encompasses air conditioning units, refrigerators, washing machines, dishwashers, and home vacuum appliances, all designed with consumers’ needs in mind.

The upcoming AFCON tournament promises to be an exhilarating platform for Midea, showcasing not only the brand's commitment to football but also its products that resonate with African consumers. As anticipation builds for the games, Midea is poised to make its mark and connect with fans in meaningful ways, demonstrating its dedication to quality, innovation, and community engagement.

For those eager to learn more about Midea’s offerings, additional details can be found at midea.com/global. This partnership marks just the beginning for Midea’s journey in the sports realm, and as the countdown to AFCON 2025 continues, excitement mounts for what’s to come as they forge ahead in the world of football sponsorships.

Topics Entertainment & Media)

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