#Japan #Tokyo #well-being #Cook Deli #Hay Fever

Recognizing Cook Deli's Innovative Employee Well-Being Initiative

Cook Deli Co., Ltd., based in Minato-ku, Tokyo, and Osaka, has gained national recognition for its progressive approach to employee welfare. The company has been honored as one of the 'Best 101' at the PR Times 2025 Press Release Awards for its unique initiative to support employees suffering from hay fever. This initiative included the introduction of a 'Hay Fever Allowance' to address an issue that affects many workers in Japan.

The company's initiative is backed by a survey conducted by its Well-Being Promotion Office, revealing that approximately half of the staff are impacted by hay fever, with 90% reporting that it negatively affects their work performance. To combat this, Cook Deli introduced the allowance that provides financial support for treatment and distributes moisturizing tissues to employees. This thoughtful measure emphasizes the company’s commitment to maintaining a healthy work environment and allowing employees to perform at their best.

Acknowledging Employee Input

The submission of this innovative press release was crafted with genuine feedback from employees, reflecting Cook Deli's dedication to listening and responding to their staff's needs. The design featured striking visuals and real quotes, effectively conveying the company’s earnest approach to this social challenge. Not only did the press release spark significant interest, but it also generated discussions about broader social issues related to work-life quality and employee health.

The public response was overwhelming, with the press release gaining roughly five times more views than other articles, showcasing a historic level of engagement. Numerous media outlets, including television and online platforms, sought to cover this pioneering initiative, further amplifying its reach and significance.

Reflection on the Award Ceremony

At the award ceremony for the PR Times 2025, the excitement was palpable as attendees acknowledged the impact of this initiative. Several business partners approached Cook Deli representatives with comments like, “I saw you on TV!” This not only illustrates the growing awareness of the company’s health-focused policies but also speaks to the enhanced trust and credibility Cook Deli has established in the health management sector.

Internally, the initiative has elevated employee morale and engagement, fostering a sense of satisfaction that their voices are reflected in company policies. The recognition from the awards has reinforced Cook Deli's image as a company that genuinely values its employees, further fueling commitment among staff members and stakeholders.

About the Press Release Awards 2025

Launched in 2021, the Press Release Awards by PR Times aim to nurture a culture of effective press release communication. With a record number of 4,573 entries this year, the competition promotes diverse and innovative communication strategies across all industries. The 'Best 101' status highlights press releases that have successfully conveyed impactful narratives, integrating social relevance and empathy.

This year’s award recognizes the advancement of communication relevancy and potential, showcasing how companies can effectively communicate their missions while addressing significant societal issues.

The Future of Cook Deli

Cook Deli specializes in providing fully cooked frozen meals tailored for elderly care facilities, delivering over 190,000 meals daily. With the rising aging population in Japan, the company addresses the challenges of labor shortages while ensuring quality nutrition for residents. The commitment to create safe and wholesome meals aligns seamlessly with their mission to bring joy and satisfaction to everyone involved.

As Cook Deli continues to advocate for innovative solutions in health and well-being, the recognition from PR Times represents not just an honor, but a driving force towards enhancing employee satisfaction.

By reassessing the workplace landscape and considering the real needs of employees, Cook Deli not only sets a precedent in corporate responsibility but also champions a transformative approach within the industry.