#Japan #Tokyo #golf apparel #Shinjuku Takashimaya #MARK & LONA

Unveiling MARK & LONA Pop-up Store at Shinjuku Takashimaya

Golf apparel brand MARK & LONA, presented by CUBE Corporation, is set to launch a pop-up store at Shinjuku Takashimaya from October 8 to October 14, 2025. Located on the second floor at the 'Main Square', this limited-time event promises an exciting array of products.

The pop-up will feature carefully selected items from the GENERAL Collection, CODE Collection, and FER Collection, allowing customers to experience the latest fashion in golf wear and accessories. Notably, the anticipated new releases from the FER Collection will be available for early purchase starting October 10, along with new items from the General Collection set to debut on October 15. This is a unique opportunity for avid golf enthusiasts to grab the latest designs before anyone else.

In addition to the exclusive collections, a special lesson event will be held by professional golfer Higashi Yano on October 12. This event will be limited to just four participants; hence, early reservation is encouraged. Eligibility requires shoppers to spend at least 120,000 yen during the event period.

Special Guest: Higashi Yano

Event Details:

• - Date: October 12 (Sunday)
• - Time: 11:00 AM - 12:00 PM / 1:00 PM - 4:00 PM
• - Location: 9th Floor, Shinjuku Takashimaya, Arigaen Testing Room
• - Duration: 30 minutes
• - Conditions: Spend 120,000 yen or more during the period from October 8 to October 12 (limited to the first 4 customers)

Higashi Yano, born on July 6, 1977, hails from Gunma Prefecture and has an impressive golf resume that began at the age of 10. He has won multiple titles during his student years including the Asahi Cup and has made a name for himself as a professional golfer since turning pro in 2000. Yano is known not only for his skills on the course but also for his involvement in charitable activities and junior development projects, highlighting his dedication to giving back to the community.

Promotional Campaigns

Apart from the exclusive pop-up items, customers will enjoy various promotions during the event:

• - NOVELTY CAMPAIGN: Customers spending over 55,000 yen will receive an original 'pouch bag' inspired by MARK & LONA's essence. For those who spend 220,000 yen or more, an original 'range case' will be presented.
• - W POINT CAMPAIGN: Enjoy a double points campaign from October 8 to October 14, providing an excellent opportunity to accumulate rewards.

Collection Highlights

GENERAL COLLECTION

For the 2025 Fall/Winter season, the theme of the collection is **