#Japan #Shinjuku #Nakamuraya #Mild Curry #Rich Curry

Introducing the Latest from Nakamuraya: The Creamy and Mild Curry

Japanese food lovers prepare to delight your taste buds! Nakamuraya, a well-established culinary brand founded in 1901, is set to unveil the 'Rich Mild Curry' on February 9, 2026. This new gourmet offering, a part of the 'THE濃厚' series, promises a deliciously creamy flavor with a hint of butter that is sure to become a staple in households nationwide.

About the 'THE濃厚' Series

The 'THE濃厚' series embodies years of culinary expertise that Nakamuraya has honed since opening its first restaurant in 1927. This line of ready-to-eat curry allows consumers to indulge in flavors that were once reserved for specialty eateries. Designed in a microwaveable pouch, it's incredibly convenient for busy individuals and families.

Since its introduction in 2024, the 'THE濃厚' series has seen impressive growth in sales, reflecting a rising trend for high-quality, affordable ready-to-eat options in the market.

Development Background

With rising commodity prices, the demand for rich, satisfying curry has surged. Consumers are leaning towards products that offer both authentic flavors reminiscent of restaurant experiences and affordability. However, feedback hinted at a notable hesitation: many found the spicier options intimidating. In response, Nakamuraya embarked on a journey to create a curry that remains true to its roots yet caters to those who may shy away from spicy dishes.

Through mastery in cooking techniques, the company aimed to layer flavors that elevate the richness of the curry while maintaining an approachable mildness that all can enjoy.

Key Features of 'The Rich Mild Curry'

1. Exquisite Aroma and Rich Flavor
Crafted from a special blend of ingredients, the curry features a five-day-aged roux and custom spices. The use of sautéed onions, infused with butter, adds a luxurious aroma and depth of flavor.

2. Savory Meat Medley
The unique richness comes from carefully sautéed beef, pork, and chicken, allowing their flavors to integrate seamlessly into the sauce for a delightful tasting experience.

3. Fruity Depth
The inclusion of concentrated sweetness from apples, peaches, and mangoes enhances the overall richness, creating a well-rounded dish that is both satisfying and comforting.

Product Overview

• - Name: The Rich Mild Curry
• - Description: A mild European-style curry that gently merges sautéed onions and a blend of beef, pork, chicken, and fruits with a buttery aroma.
• - Retail Price: ¥357 (tax included)
• - Release Date: February 9, 2026
• - Net Weight: 160g
• - Availability: Major supermarkets, convenience stores, drugstores, among others
• - Shelf Life: 1 year and 6 months

Nakamuraya's Legacy

Originally starting as a bakery in 1901, Nakamuraya transitioned to establish itself as a culinary brand known for its diverse offerings, including its pioneering introduction of authentic Indian curry in Japan. The company has consistently delivered high-quality food products that resonate with their culinary ethos.

Since venturing into the retort food market in 1995, Nakamuraya has successfully launched various product lines, employing chefs with restaurant experience to ensure that the recipes reflect both authenticity and convenience for modern consumers.

Guided by its mission to pursue true value in food and share joy through inventive culinary creations, Nakamuraya remains committed to enhancing the dining experience across all walks of life.

This launch represents not just a new product but a continuation of Nakamuraya’s dedication to delivering authentic flavors in every household. Get ready to savor the new 'Rich Mild Curry' and elevate your mealtime enjoyment.