#Japan #Tokyo #Mitsui Sumitomo #Diane Tsuda #Olive Campaign

Mitsui Sumitomo Bank's Latest Web CM for Olive

Mitsui Sumitomo Bank has unveiled a new installment in its Olive smartphone banking campaign, featuring the return of comedian Diane Tsuda. Set to begin airing on February 9, 2026, this latest web commercial titled 'The Upcoming Generation' humorous contrasts traditional banking with the ease and convenience of modern smartphone banking.

In the follow-up to last year's successful campaign, Tsuda once again portrays a character who holds onto the past, embodying the concept of 'the passbook person.' This juxtaposition highlights the generational shift from the traditional value of having a physical bankbook to the smartphone-centric approach that Olive promotes.

Overview of the Story

The web series includes several key segments:

1. The Upcoming Generation - Ease: In this segment, Tsuda's character insists that a responsible adult should carry a bankbook, while a graduating high school girl responds by easily signing up for an account using her smartphone. The humorous interaction showcases the simplicity and immediacy of modern banking procedures, emphasizing how effortless it is to open an account with Olive.

- Watch the 30-second ad here.
- Watch the 15-second version here.

2. The Upcoming Generation - Fees: Tsuda attempts to explain the importance of having a bankbook as a gateway to adulthood when a teenage boy cuts in, asking, 'What about the fees?' This segment humorously depicts how seemingly small fees can accumulate into a significant expense, leading the boy to walk away when Tsuda falters in his explanation.

- Watch the 30-second ad here.
- Watch the 15-second version here.

3. The Upcoming Generation - Points: In this final part, Tsuda tries to impress the practicality of having a bankbook as a way to appreciate salary deposits, only to have a young employee ask about earning points instead. Tsuda, momentarily flustered, simply suggests not to be too greedy, underscoring that with Olive, salaries come with exciting point rewards, making each paycheck a reason for anticipation.

- Watch the 30-second ad here.
- Watch the 15-second version here.

Behind the Scenes

The making of this web commercial features Tsuda interacting with a variety of characters that represent the 'upcoming generation,' emphasizing the disconnect established by differing values around banking. One notable scene involves Tsuda delivering a heartfelt line about a bankbook being akin to 'a ticket to adulthood' while being left in silence by his youthful co-stars, effectively capturing a blend of comedy and melancholy.

The commercial was filmed in 여러 beautiful locations, including a seafront, a shrine, and by a riverbank, showcasing Tsuda’s genuine passion for the message surrounding bankbooks while confronting the challenges of communicating these sentiments to modern youth. Tsuda reflects on the stark generational gap he feels, particularly with younger performers and their evolving relationships with money and banking, emphasizing how Olive's services resonate with today's needs.

Personal Insights from Tsuda

During an interview about the new commercial, Tsuda mentioned the awards the first installment received, highlighting his excitement for the continuation of the Olive campaign: 'I thought perhaps a sequel invitation would come in light of last year’s success, and I’m thrilled it did. I approached this project with immense care and respect for future generations.'

Discussing the convenient features of Olive, Tsuda pointed out that the lack of fees could revolutionize banking habits for young adults. Reflecting on his own past as a struggling performer, he admitted he once hesitated to withdraw money due to high transaction costs, making the concept of fee-free banking that much sweeter.

In closing, Tsuda encourages the new generation to embrace modern banking practices offered by Olive while taking the opportunity to support their families with their first paychecks: 'Make sure to buy something nice for your parents with that first salary! And get involved; make a noise to keep me around next year!'

Mitsui Sumitomo Bank’s Olive not only aims to streamline banking but also aspires to engage younger audiences with relatable content and humor, articulating the importance of adapting to a progressive banking landscape.

For more information on the Olive banking app, visit Olive by Mitsui Sumitomo Bank.