#Japan #pet food #Shinjuku #CoCo Gourmet #Biofilia

Transforming the Pet Food Experience with CoCo Gourmet

In a determined effort to enhance the emotional connection between pets and their owners, the hand-crafted dog food brand CoCo Gourmet, developed by Biofilia, has unveiled a fresh and exciting packaging redesign intended to encapsulate the essence of love and freshness that goes into every meal.

With a new vibrant design featuring an exuberant illustration of a dog jumping with joy in anticipation of its meal, the packaging aims to convey instantly the “delicious happiness” associated with CoCo Gourmet. In recognition of the growing demand for transparency among pet owners, the new packaging will also showcase enticing imagery of the high-quality fresh ingredients used, ensuring that both new and returning customers can easily visualize the wholesome contents inside.

Upholding Core Values in the New Design

The redesign retains the core values that have defined CoCo Gourmet since its inception. Recognizing dogs as more than just pets but as integral family members, CoCo Gourmet dedicates itself to providing “Life Dishes” — nutritious meals that foster long, healthy, and love-filled lives for dogs.

Previously, the brand's packaging depicted a simplistic but meaningful design of a family moment shared between humans and their dogs, symbolizing the deep bond that lasts a lifetime. This underlying sentiment encourages the new design, as Biofilia reflects on customer feedback to blend this emotional connection with a visually arresting illustration across their new packaging.

Customers’ Voices Reflecting Joy

The heartfelt feedback from customers has been pivotal, showcasing the profound impact of CoCo Gourmet on their dogs' appetites and overall happiness:

• - “Thanks to CoCo Gourmet, my dog has rediscovered the joy of eating.”
• - “I can hardly wait to see my dog rush towards me when it’s meal time!”
• - “Every day is a joy as my dog leaps excitedly when I prepare CoCo Gourmet.”
• - “CoCo Gourmet has been life-changing for us; my dog thrives and we cherish our meal times together.”

The newly designed packaging not only updates the visual aspects but also promises to maintain the brand’s essence, with a reinforced commitment to delivering health and happiness through their products.

Innovative Features for Stress-Free Meal Prep

To further improve the customer experience, the new CoCo Gourmet packaging incorporates innovative features aimed at minimizing preparation hassles. With the introduction of “Straight Cut” technology, pet owners will find it easier than ever to open the packages cleanly. Additionally, introducing a “Double Notch” feature ensures that every bit of food can be accessed effortlessly — no scissors necessary.

Creating Art with Love

Renowned illustrator Sakio has brought the new packaging design to life, capturing the essence of “deliciousness” through charming illustrations. With a wide range of styles depicting dogs and their playful natures, Sakio’s work encapsulates the joy that waiting for meal times brings to our furry companions.

The Visionary Behind CoCo Gourmet

Kota Iwahashi, CEO of Biofilia, passionately states that CoCo Gourmet transcends mere pet food. Originating from personal experience and a desire to help fellow dog owners avoid regret, the brand has grown to embody the hopes and dreams of dog lovers everywhere. Iwahashi believes that the new design reflects a simple yet profound idea — to encapsulate the cherished moments between pets and their owners into a tangible form.

Through collaborative efforts over a year-long period and input from the entire design team, the new packaging has come to fruition, aiming not just to be a product, but a source of happiness within households.

Commitment to Pet Welfare

In addition to its recent updates, Biofilia continues to engage in activities promoting animal welfare through its “Wani Nyaru” CSR project, which not only provides support to rescue animals but also ensures that each purchase contributes to the welfare of pets in need.

CoCo Gourmet and its sister brand Miao Gourmet remain dedicated to producing premium fresh pet foods that uphold the highest standards of quality, resonating with pet owners who care deeply about their furry friends’ diets.

Conclusion

With a heartfelt mission to spread happiness through food, the refreshed packaging of CoCo Gourmet is not just a visual upgrade but a testament to the ongoing journey of love, health, and dedication to our cherished companions. As new packages begin to roll out from February, customers can look forward to both delight and ease with every meal.

Where to Find

The delightful new packaging of CoCo Gourmet, alongside its full range of products, will soon be available at various major retailers, continuing its mission to provide top-quality handmade dog and cat food to all pet lovers.