Melissa Kihara Appointed Chief Product Officer at PHȲND, Leading Smart TV Gaming Innovation

Melissa Kihara Joins PHȲND as Chief Product Officer

In a significant move for the gaming world, PHȲND—a pioneering platform offering a no-subscription Smart TV gaming experience—has appointed Melissa Kihara as their new Chief Product Officer. This strategic appointment is set to enhance the company's mission of broadening access to high-quality gaming without the added costs typically associated with consoles and subscriptions.

Kihara brings an impressive background to PHȲND, having honed her skills at major companies like Samsung, GroupM, and eBay. Her extensive experience in guiding media companies on how to monetize their intellectual properties across new platforms has positioned her as a strong asset for PHȲND. Kihara is not just about the numbers; she has a track record of leveraging technology and data to enhance consumer engagement, which will undoubtedly play a pivotal role in her new position.

The aim of PHȲND is to redefine what gaming on Smart TVs looks like, making it more interactive and thereby increasing player engagement. Under Kihara's leadership, the company plans to innovate by creating user-friendly experiences that merge smooth design with effective monetization strategies. This would not only attract players but also benefit developers and brand partners.

In a statement, Kihara emphasized her excitement about the challenges ahead. She remarked, "PHȲND is all about giving players more ways to enjoy amazing games without extra costs or complicated setups. I'm eager to evolve the platform in a way that brings together intuitive design, smart monetization, and meaningful brand integration. This will create an environment where players, creators, and advertisers can all thrive together."

André Swanston, the Founder and CEO of PHȲND, echoed this sentiment, noting Kihara’s ability to stay ahead of the curve in the fast-evolving media landscape. He expressed confidence that her leadership would be crucial for PHȲND as it seeks to deliver revolutionary experiences to its users while opening up new avenues for business models in the gaming sector. This reflects a broader trend within the industry to merge gaming and advertising to create more cohesive and engaging experiences for users.

As PHȲND continues to forge partnerships and enhance its platform, it is poised to become an essential destination for Smart TV users who are looking to explore the world of gaming. Kihara's vision and strategic direction are expected to disrupt traditional gaming models by making them more immersive, easier to access, and beneficial to all parties involved.

PHȲND is not just about playing games; it’s about creating a community where gamers can also socialize and discover new content seamlessly. The platform is currently in beta, with an invitation to U.S. players eager to take part in the gaming revolution that PHȲND promises to deliver.

For those interested in finding out more about how they can partner with this innovative platform, additional information can be found on their official website at phynd.co.

Thus, with Kihara’s appointment marking a new chapter in PHȲND's journey, one can only anticipate how her insights and leadership will shape the landscape of Smart TV gaming in the years to come.