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Purpose, Produced: Amplifying Nonprofits' Voices

In a bold initiative, SixDegrees.org and Advertising Week have come together to support six exceptional nonprofits through a groundbreaking program known as Purpose, Produced. Announced on June 12, 2025, this collaboration aims to elevate the compelling stories of grassroots organizations, enabling them to reach broader audiences and create significant social impact.

Selection Process

Hundreds of deserving nonprofits submitted their proposals for this unique opportunity. After careful evaluation, six organizations were chosen: five through a discerning panel of judges and one through a public vote among 20 finalists. This selection process underscores the commitment to inclusivity and community engagement.

The Inspiring Nonprofits

Among the selected nonprofits is the B.E. A S.H.E.R.O. Foundation, which provides essential resources to empower young girls and women in Southern Nevada who have faced abuse or abandonment. The DarkSky International organization focuses on addressing light pollution's adverse effects while advocating for environmental conservation. Find Your Anchor works to destigmatize mental health conversations, providing support to those in need.

The GlamourGals Foundation fosters intergenerational connections, alleviating loneliness among the elderly by engaging teens in companionship activities. Pulse of Perseverance connects underrepresented students with mentorship and scholarship opportunities, and Trauma Intervention Programs, Inc., which won the public vote, assists tragedy survivors, providing them with support and resources for recovery.

Agency Partnerships

Each nonprofit has teamed with renowned advertising agencies that bring their expertise to create impactful campaigns. For instance, Bray & Co will help DarkSky International translate complex environmental data into engaging stories, while Crispin will work with Find Your Anchor to infuse hope in mental health narratives. Duncan Channon has been paired with B.E. A S.H.E.R.O. Foundation, utilizing their skills in public health messaging to amplify its mission.

Rain the Growth Agency, noted for its female leadership, will collaborate with GlamourGals Foundation, focusing on youth leadership and ageism issues. The Variable aims to craft an authentic narrative for Trauma Intervention Programs, Inc., while Versus will help Pulse of Perseverance reshape cultural perceptions of underserved youth.

The Journey Ahead

The nonprofits and their respective agencies will begin developing their tailored advertising campaigns this month, with the final products set to debut in the fall. A significant celebratory event will take place during Advertising Week New York, from October 6–9, 2025. This showcase will highlight the power of purpose-driven storytelling, featuring a keynote from Kevin Bacon, the founder of SixDegrees.org.

Community and Collective Impact

Stacy Huston, Executive Director of SixDegrees.org, expressed her excitement about the selected nonprofits, emphasizing that their stories possess the power to inspire action and support. The collaboration aims to enhance corporate backing and boost the visibility of these organizations, helping to transform lives and communities.

In addition to the partnerships, RKD Group is also collaborating with SixDegrees.org to produce a public service announcement celebrating the spirit of creative generosity embedded within this initiative.

Conclusion

The Purpose, Produced initiative exemplifies how creativity and compassion can converge to effect change. By matching vibrant nonprofits with talented advertising agencies, SixDegrees.org and Advertising Week are not just telling stories; they are empowering communities, fostering dialogue, and building a future where every organization's mission can flourish.