Discover Amsterdam in Motion: The Largest Immersive City Experience Unveiled

A New Era of City Marketing in Amsterdam

Amsterdam has long been a hub for culture, creativity, and innovation, and now it is set to captivate the world with its groundbreaking initiative, Amsterdam in Motion. This immersive city marketing experience is not just an exhibition; it’s a journey through the city's 750 years of rich history, brought to life in a way that was previously unimaginable.

Launched in collaboration with the City of Amsterdam and its partners, Amsterdam in Motion features the world's largest multimedia city maquette, encompassing an impressive area of 200 square meters. This remarkable reproduction showcases over 30,500 individual buildings, illustrating the city’s architectural diversity and the evolution of its urban landscape since its inception in 1275. What makes this experience truly unique is the use of spatial projection mapping, which brings the maquette to life with the help of 18 state-of-the-art video projectors. These projectors display historical images that narrate the city’s story, offering visitors an engaging and vibrant portrayal of Amsterdam’s past.

Victor Knaap, the Chief Revenue Officer EMEA at Monks, describes Amsterdam in Motion as an “unparalleled, immersive multimedia experience” which transforms city marketing. This initiative is adaptive and can evolve with the city’s needs, providing a continuous source of inspiration not only for Amsterdam but for cities worldwide seeking similar success in engagement and visitor experiences.

The focal point of this innovative project is the narrative it tells - a testament to the diverse groups and individuals that have shaped Amsterdam. The accompanying campaign ‘750 Years in the Making’ enhances this narrative. Through a series of online videos and social media initiatives, the campaign introduces the audience to key figures and moments in Amsterdam's history, from the construction of its iconic structures to movements advocating for civic rights. The message is clear: the city is a living entity, continually growing and adapting with each passing year.

What to Expect
Visitors to Amsterdam in Motion will be treated to an interactive exploration of the past, present, and future. As they navigate this dynamic maquette, they will discover an immersive spatial sound experience that complements the visuals, drawing them deeper into the narrative of a city that is always in motion. The integration of AI technology allows for a fresh representation of history, transforming how stories are shared and experienced.

The experience is not limited to just a visual spectacle; it offers a platform for dialogue on the future of Amsterdam. The project aligns with the Amsterdam Museum's mission to share the city's historical narratives while fostering forward-thinking discussions about what the next chapters will look like.

As one of the co-initiators, Duncan Stutterheim emphasizes that this initiative reflects the city's pride and creativity, showcasing how collaborative partnerships can yield innovative solutions for cultural engagement. The project has seen immense support from a broad coalition of partners, including local businesses, educational institutions, and cultural organizations, all committed to celebrating and sustaining Amsterdam's legacy.

Moving Forward
Amsterdam in Motion represents a significant leap in city marketing, encouraging cities around the globe to rethink how they engage with residents and tourists. As the world continues to evolve, the need for adaptive, meaningful experiences will only grow. With initiatives like this, Amsterdam not only honors its past but also paves the way for its future, inspiring other cities to follow suit.

This ambitious project stands as a call to action for governments and city planners: by leveraging technology and imagination, they can craft experiences that resonate with citizens and visitors alike, ensuring that their cities remain vibrant and relevant in an ever-changing world.

For more information about Amsterdam in Motion, or to plan your visit, check out the official website or video campaigns available across various online platforms.