Campari Honors Creativity with Mads Mikkelsen at Cannes 2025
A Starry Night at Cannes with Campari
Last night, the glamorous atmosphere of the 2025 Cannes Film Festival was heightened at one of the biggest parties on the Croisette, hosted by Campari. Renowned Danish actor Mads Mikkelsen took center stage to unveil his unique cocktail creation – the Mads Negroni. This delightful twist on the classic Negroni features smoky mezcal in place of gin, complemented by a bright hint of green mandarin, offering guests a refreshing take on this beloved beverage.
Mikkelsen, a familiar face in Cannes who won the Best Actor award in 2012 for his performance in The Hunt, appeared behind the bar to serve his cocktail creations. This event was not only a celebration of the festival’s artistic spirit but also an opportunity for Mikkelsen to honor the filmmakers and creatives whose work continues to inspire audiences worldwide.
Star-studded attendees, including models like Barbara Palvin and Helena Christensen, as well as actors Lucien Laviscount (Emily in Paris) and Dylan Sprouse, gathered to sip on the Mads Negroni as they engaged in spirited discussions about the films competing for this year’s Palme d'Or. The venue, illuminated in stylish Campari red, offered a picture-perfect backdrop for a night filled with creativity and inspiration.
Reflecting on the event, Mikkelsen stated, "Returning to Cannes is always a privilege, especially surrounded by such inspiring filmmakers. The Negroni is not just a cocktail; it embodies passion and creativity, making it the perfect representation of the work showcased at this festival. Crafting a twist on this iconic drink is my homage to the visionaries behind cinema."
The actor collaborated on this cocktail with master mixologist Tommaso Cecca from Camparino in Galleria. This refined beverage mirrors the complexity of the characters Mikkelsen frequently portrays, adding a personalized touch that resonates with his performances.
This marks the fourth consecutive year that Campari has made its mark at Cannes, maintaining a significant presence on the Croisette. Attendees can enjoy the Mads Negroni throughout the week at key venues such as the Campari Lounge at the Palais des Festivals and Hyde Beach by Campari, transforming the traditional beach into a cinematic experience.
Providing a unique insight into the event, a short behind-the-scenes film showcased Mikkelsen’s bartending skills, allowing fans to witness his creative process up close. Campari continues to expand its role in cinema, promising engaging discussions and celebrating artistic expression. Their partnership with acclaimed actors and filmmakers remains essential in pushing creativity within the cinematic landscape.
Andrea Neri, Managing Director of House of Aperitifs at Campari, expressed pride in their participation this year: "We celebrate creativity through this exceptional collaboration, side by side with fearless artists who defy normality. Mads is a true embodiment of our passionate spirit, and we are thrilled to showcase his talents during this illustrious festival."
As the festival progresses, festival goers are encouraged to follow @campariofficial for exclusive updates and behind-the-scenes happenings. The night was a splendid tribute to creativity and film, aligning with Campari’s rich tradition of celebrating the arts and nurturing passions worldwide.
More information can be accessed through Campari's official channels, where followers can dive into the flavorful world of cocktails and cinema seamlessly intertwined. Whether you find yourself on the Croisette or at home, let the Mads Negroni inspire your next gathering – a true reflection of cinematic artistry.
About Campari
Founded in 1860 in Milan, Campari has become a hallmark of fine spirits and cocktail culture. It stands as a versatile ingredient, delighting cocktail lovers with its unique, vibrant taste characterized by a secret blend of herbs and aromatic plants, proving to be influential across the globe.
Conclusion
With events like these, it’s clear that Campari not only champions the art of mixology but also plays a pivotal role in the cinematic community, fostering creativity and collaboration in unparalleled ways.