Exciting Collaboration: Glico's Kids Drink Joins Forces with Paw Patrol for Growth Campaign

Glico's New Campaign with Paw Patrol

Starting April 13, 2026, Glico's popular toddler beverage brand, 'Youji Nomimono,' will launch its first collaboration with the beloved animated series 'Paw Patrol.' This exciting campaign, titled 'Daily Growth Support with Paw Patrol,' aims to encourage children's growth through specially designed products and engaging contests.

A Legacy of Support for Young Children

Established in 1986 with the release of 'Youji Milk,' Glico's 'Youji Nomimono' brand has been a trusted choice for parents for 40 years. This year marks a significant milestone in their history, emphasizing the brand's commitment to child-friendly formulations. The drinks are created with carefully selected ingredients suitable for children starting around six months old, filling a niche in the market for portion-controlled, easy-to-handle beverages.

The collaboration with 'Paw Patrol,' an internationally adored animated franchise, will enhance this commitment. The series features a team of heroic puppies led by a young boy named Ryder, tackling everyday challenges and teaching valuable lessons about teamwork and problem-solving. By associating with this popular brand, Glico hopes to create a more engaging experience for children.

Campaign Details

The collaboration will feature an exciting prize giveaway as part of the 'Daily Growth Support with Paw Patrol' campaign. Customers who purchase two or more 'Youji Nomimono' four-pack series products between April 13 and July 10, 2026, can enter to win a limited-edition 'Paw Patrol' backpack. This promotion allows the use of multiple receipts and includes typical packaging items as eligible purchases.

For further information and to participate in the campaign, visit the dedicated promotional site starting April 13, 2026, at 10:00 AM. The site will provide complete instructions and additional details about this unique opportunity.

Exclusive Product Packaging
In conjunction with the campaign, Glico will offer special collaboration packaging for its 'Youji Nomimono' four-pack series. This unique packaging, designed specifically for the campaign, will feature three different designs showcasing the characters from 'Paw Patrol.' Available flavors include apple, yogurt, premium milk, grape, and a vegetable and fruit blend, ensuring a variety of options for children.

These limited-edition products will be available from mid-April until late June, while stocks last. Availability may vary across different retailers, so parents are encouraged to check with their local stores.

Promoting Healthy Habits

Glico emphasizes the importance of moderation when introducing new beverages to toddlers. They recommend parents pay close attention to their children's growth and adjust consumption accordingly. Special care should be taken to avoid consuming drinks before bedtime or in a manner that could lead to dental issues.

The innovative design of the 'Youji Nomimono' products focuses on safety and usability. Features such as spill-resistant straw holes and durable packaging ensure that children can independently enjoy their drinks without the risk of mess or injury.

Conclusion

Through this collaboration with 'Paw Patrol,' Glico's 'Youji Nomimono' continues to champion healthy growth and development in children. With fun products and interactive campaigns, Glico aims to make hydration exciting and engaging for both kids and parents alike. Check out the official Glico Kids Drink website and the 'Paw Patrol' official sites for more details and updates on these fantastic offerings.