#Shanghai #United States #AI Solutions #Gamehaus #AppsFlyer

Gamehaus Holdings Inc. Unveils Strategic Partnership with AppsFlyer

In a significant move to bolster its global footprint, Gamehaus Holdings Inc., a technology-focused publisher known for its mobile games, has announced a strategic alliance with AppsFlyer, a leader in marketing measurement and analytics. This partnership aims to harness the power of artificial intelligence to elevate the company's marketing effectiveness and data accuracy.

The collaboration integrates AppsFlyer's AI-driven solutions into Gamehaus's proprietary systems, particularly focusing on enhancing data integrity and improving marketing strategies as the company seeks to expand its reach across new markets. By employing AppsFlyer's Protect360 solution, Gamehaus is targeting the identification and elimination of fraudulent installs—a challenge that often overwhelms traditional detection systems. This initiative has led to an impressive reduction of approximately 9% in sophisticated fraudulent traffic, allowing for more accurate models regarding lifetime value (LTV) and return on ad spend (ROAS).

Additionally, the partnership will see Gamehaus merging AppsFlyer's Model Context Protocol (MCP) and AI Assist features with its in-house AI systems. This integration is designed to facilitate quicker decision-making across the organization by enabling employees to access and analyze vital data through intuitive natural language prompts. As a result, team members will be able to derive actionable insights more effectively and confidently.

To further optimize their campaigns, Gamehaus is integrating AppsFlyer's Creative Optimization capabilities with its AI-assisted creative analysis framework. This synergistic approach encompasses various stages—from data collection to performance validation—creating a closed-loop process that significantly boosts the success rate of marketing campaigns globally.

Mr. Feng Xie, founder and chairman of Gamehaus, expressed enthusiasm over this collaboration, emphasizing the central role AI plays in the company's operations and growth strategies. “This partnership signifies a transformative step for us,” Mr. Xie remarked. “By beta testing incrementality measures for key titles in leading markets, we will be able to accurately assess the effectiveness of our marketing efforts, which in turn will influence media allocation strategies. Together with AppsFlyer, we are cultivating a data-centric approach that enhances our global user acquisition initiatives.”

About Gamehaus Holdings

Gamehaus Holdings Inc. stands at the forefront of the mobile gaming industry, known for its technology-driven methods that connect game developers with players worldwide. The company’s broad portfolio ranges from mid-core to casual games, where it provides extensive publishing support that includes market insights, user growth strategies, live operations, data analytics, and monetization optimization. With the mission to be the premier partner for creative gaming studios, Gamehaus leverages global publishing resources combined with AI and data-driven strategies to foster sustainable success for its partners. For further information, visit Gamehaus Investor Relations.

Conclusion

This strategic partnership between Gamehaus and AppsFlyer showcases an industry trend toward leveraging advanced technologies for marketing optimization and growth. As both companies focus on enhancing user engagement and data integrity, the collaboration promises to position Gamehaus as a leader in the evolving landscape of mobile gaming, reflecting its commitment to innovation and excellence.