SPARQ Returns to the Los Angeles Auto Show 2025
SPARQ, the innovative automotive startup based in Irvine, California, is set to make its mark at the upcoming Los Angeles Auto Show, running from November 21 to 30, 2025. After a successful debut at last year's event, SPARQ will present an immersive exhibition showcasing hypercars, Formula 1 vehicles, and real movie cars from popular franchises like
Fast & Furious and
Need for Speed.
A Tribute to Automotive Culture
This year's exhibition will take place at Concourse Hall, emphasizing the rich automotive culture of Southern California. Attendees can expect a unique experience that blends day-long exhibits with exciting evening events. Each day will feature a different theme, inviting car enthusiasts to engage in activities ranging from live music performances to interactive displays.
Terri Toennies, President of the Los Angeles Auto Show, stated, "SPARQ has created something truly special for Concourse Hall this year. This event brings together exceptional vehicles, iconic movie cars, and hands-on experiences that celebrate the passion and creativity of Los Angeles' automotive culture. It's an opportunity for fans to part of the history, not just see it."
Introducing New Features for SPARQ Diagnostics
Not only will SPARQ be showcasing legendary cars, but the startup will also unveil new features for its flagship product, SPARQ Diagnostics. This innovative device, priced at $129, serves as a personal AI mechanic, allowing drivers to communicate directly with their cars to understand, anticipate, and plan for maintenance and repair needs. With the ability to track over 50,000 vehicle codes, SPARQ stands out as one of the most advanced diagnostics systems on the market.
Exciting Program Highlights
The SPARQ exhibition will host a series of themed experiences throughout the event:
- - November 22-23: Experience Hypercars and F1 performance vehicles, including a special event in Las Vegas with food, drinks, and a vibrant watch party on November 22.
- - November 24-25: A collaboration with the Petersen Automotive Museum will showcase iconic cars from the museum's collection alongside SPARQ's unique creations.
- - November 26: A thrilling Need for Speed experience featuring vehicles from the film and gaming series, along with appearances by the creators and collaborators.
- - November 28: The Fast & Furious experience highlights prominent vehicles from the movies, including Dominic Toretto's Dodge Charger, with special appearances from production team members.
- - November 29-30: Celebrating the West Coast automotive culture with collaborations featuring lowriders and hip-hop inspired adaptations.
Due to high demand, tickets for the limited-capacity events are expected to sell out quickly. Interested participants are encouraged to sign up early for ticket sales notifications.
Pricing Information
Tickets for the event can be purchased through
laautoshow.com and include access to all exhibitions and test drive experiences. Pricing details are as follows:
- - Opening Day (November 21): Adults $18, Seniors $8, Children $8
- - General Admission for Any Day: Adults $25, Seniors $12, Children $12
- - Monday-Thursday Admission (November 24-27): Adults $22, Seniors $10, Children $10
- - VIP Priority Entry on Saturdays and Sundays: Adults $45, Seniors $22
About SPARQ
SPARQ is redefining the relationship between drivers and their vehicles through cutting-edge technology. The company aims to modernize the automobile service industry with customizable AI experiences tailored to individual driving patterns and vehicle types. By providing real-time vehicle health information and personalized maintenance recommendations, SPARQ gives drivers a voice regarding their significant purchase—their car.
To learn more about SPARQ and get the latest updates about event schedules and ticket options, go to
laautoshow.com/hall-of-sparq-signup/.
About the Los Angeles Auto Show
Established in 1907, the Los Angeles Auto Show is one of the most influential automotive events globally. The annual event attracts hundreds of thousands of visitors and contributes significantly to the local economy. This year's show will run for ten full days, welcoming buyers, enthusiasts, families, and forward-thinking car fans to experience the best in automotive design, culture, and innovation.
For media inquiries or to stay updated on vehicle debuts, special programming, and daily schedules, follow the LA Auto Show across social media platforms.