Four Seasons Celebrates 65 Years with a Vision for Sustainable Growth

Celebrating 65 Years of Four Seasons



In 2026, Four Seasons Hotels and Resorts reaches a significant milestone, celebrating its 65th anniversary. This year marks not only the triumph of a renowned luxury brand but also an optimistic vision for future growth. Under the leadership of Alejandro Reynal, President and CEO, Four Seasons is resolutely pursuing expansion while remaining steadfast to its core values of service excellence and innovation.

Founded in 1961 by Isadore Sharp with a single hotel in Toronto, the company has crafted a sophisticated portfolio of hotels, resorts, and residences around the world. Today, it operates over 135 hotels and 61 residences in 47 countries, each reflecting a commitment to personalized experiences and local cultures. As the firm embraces this milestone, it lights the path forward with a clear strategy for sustainable growth.

A Clear Path Forward



Alejandro Reynal emphasizes the strength of Four Seasons as stemming from its dedication to service and innovation. “This milestone year denotes both a proud legacy and a promising direction ahead,” he declares. The company aims to maintain its personal touch, which has remained its defining advantage, while continuing to grow intentionally and meaningfully with long-term value in mind. The guiding principles of Four Seasons cultivate a unique culture that not only attracts luxury travelers but also retains dedicated staff across generations.

Strategic Overseas Expansion



The year ahead is poised to unveil a stellar pipeline of development, focusing on key markets in Italy, Greece, and Saudi Arabia. With advancements underway, Four Seasons will elevate the luxury experience in these regions while creating a tangible impact on local economies. Prominent new openings include Four Seasons Hotel and Residences Cartagena, which aims to transform historical sites into vibrant luxury venues, and Four Seasons Resort The Biltmore Santa Barbara, a rejuvenated coastal icon.

In Europe, Four Seasons will debut at a historic Venetian landmark with Danieli, A Four Seasons Hotel, Venice, celebrating the intricate Gothic architecture and the enchanting waterfront. Greek luxury is set to rise with Four Seasons Hotel Mykonos, promising contemporary elegance on beloved islands. The Swiss Alps will witness the introduction of The Park Gstaad, A Four Seasons Hotel, adding a layer of refined alpine beauty to Four Seasons’ versatile offerings.

In the Middle East, Four Seasons intends to deliver exceptional experiences through several new properties in Saudi Arabia. Essentials include the Four Seasons Resort and Residences Red Sea, enhancing the luxurious beachfront lifestyle, alongside the introduction of a wellness-oriented resort in AMAALA.

The Evolution of Experiential Travel



Four Seasons is also pioneering change in the realm of experiential travel. The upcoming Four Seasons Yachts initiative will offer unique voyages aboard the Four Seasons I, marking an innovative leap for the brand into luxury cruising. With initial voyages across the Mediterranean and the Caribbean, guests will embark on journeys that embody Four Seasons' trademark of exceptional service in new, exclusive locations.

Additionally, the Four Seasons Private Jet Experience is continually expanding its global itineraries, uniquely blending luxury travel with immersive experiences that delve into local customs and cuisines.

Redefining Residential Luxury



The branded residential division of Four Seasons remains a touchstone of success, fusing comfort with luxury service. Currently managing 61 residential properties in 20 countries, approximately 65% of the company’s developmental efforts include residential elements—ensuring community-focused living spaces that echo Four Seasons’ commitment to excellence.

Recently launched projects encompass Private Residences in Istanbul, Bahrain Bay, and expansions in Orlando – all featuring exclusive amenities that create an elevated residential lifestyle.

In conclusion, as Four Seasons embarks on its 65th year, it is not merely celebrating one of the hospitality industry’s most storied brands; it is actively laying the groundwork for a future shaped by growth, innovation, and an unwavering dedication to guest service excellence. As Reynal succinctly puts it, “Our strength lies in our values and our commitment to grow thoughtfully.” The company looks forward to continuing its evolution as a leader in luxury hospitality for years to come.

Topics Consumer Products & Retail)

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