Experience the 'Goodbye Prejudice Cafe by UCC' in Tokyo to Redefine Your Coffee Perceptions

Goodbye Prejudice Cafe by UCC: An Experiential Journey

On February 28 and March 1, 2026, coffee enthusiasts in Tokyo will have the unique opportunity to participate in the experiential event, "Goodbye Prejudice Cafe by UCC". Hosted at ZeroBase Omotesando, this event aims to challenge and dispel the preconceived notions many have about coffee.

Discovering Coffee Without Preconceptions

As attendees step into the vibrant venue, their journey begins with the simple act of enjoying a cup of coffee. This initial experience is paired with engaging exhibitions that illuminate the various biases and common assumptions surrounding coffee. The displays include delightful illustrations by the talented illustrator pino, who portrays recognizable coffee-related prejudices, encouraging guests to reflect humorously and critically on their perspectives.

Embrace New Discoveries

The core goal of this event is to provide visitors with a transformative experience where they can let go of their biases and discover the new tastes and enjoyable ways to appreciate coffee. Participants will encounter novel flavors and brewing methods that may have previously gone unnoticed. To enrich the experience further, attendees will receive a complimentary one-drip coffee post-experience. Moreover, anyone who views the exhibit and shares their experience on social media will be rewarded with an exciting gift, ensuring that everyone walks away with something special.

A Fresh Perspective on Your Daily Brew

"Goodbye Prejudice Cafe" promises to be a delightful two-day event aimed at weaving new experiences into your everyday coffee ritual. By challenging the conventional ways we think about coffee, UCC encourages everyone to reimagine their relationship with this beloved beverage. Whether you're a coffee aficionado or a casual drinker, we invite you to stop by and engage with these insightful experiences.

Event Details

- Event Name: Goodbye Prejudice Cafe by UCC
- Dates: February 28 (Saturday) - March 1 (Sunday), 2026
- Time: 11:00 AM - 8:00 PM
- Location: ZeroBase Omotesando, 3-5-22 Kita-Aoyama, Minato-ku, Tokyo
- Access: Just a 1-minute walk from Omotesando Station on the Chiyoda, Hanzomon, and Ginza lines
- Admission: Free

We look forward to seeing you at this innovative cafe experience! Don’t miss your chance to challenge your coffee biases and discover new delights in each cup.

For more information, please visit the following URLs:

For inquiries, please contact:
UCC Ueshima Coffee Co., Customer Service
Phone: 078-304-8952
Web: Customer Inquiry