FAGE Partners with Ferrari Hypercar for FIA World Endurance Championship in 2026

FAGE and Ferrari Hypercar Unite for FIA World Endurance Championship



FAGE International S.A., a prominent Greek yogurt brand, has revealed an exciting new global partnership with Ferrari, marking a significant milestone as they embark on their journey together in the FIA World Endurance Championship (WEC) starting in 2026. This championship is celebrated as one of the most prestigious in the realm of sports cars, with its highlight event being the legendary 24 Hours of Le Mans.

The announcement follows FAGE's sponsorship of the Ferrari Challenge Trofeo Pirelli in 2025, showcasing the growing relationship between these two brands united by their shared passion for performance and craftsmanship. The partnership symbolizes a deep-rooted commitment to excellence, pushing boundaries within both culinary and automotive realms.

Driven by core values of performance, FAGE is eager to join Ferrari's successful Hypercar program, signifying a collaborative effort that merges the worlds of nutrition and high-octane racing. Through this alliance, FAGE aims to create culinary experiences that honor Ferrari's spirit, extending beyond the racetrack into the lives of enthusiasts.

FAGE intends to advocate the significance of nutrition as a foundation for daily health and as a pivotal force behind elite performance. Just as drivers meticulously train to hone balance, strength, and endurance, FAGE embodies these values, reinforcing the message that mindful nutrition conceives empowerment for all.

Athanassios Filippou, CEO of FAGE, expressed pride over the expanding partnership with Ferrari Hypercar, stating, "This announcement demonstrates our commitment to excellence in conjunction with an iconic brand that shares our philosophy. This collaboration also allows us to showcase how nutrition can profoundly influence overall performance."

Ferrari's Global Director of Endurance and Corse Clienti, Antonello Coletta, remarked on the synergy between the two companies, saying, "We are thrilled to partner with FAGE. Our shared values of passion, excellence, and the pursuit of continuous improvement align perfectly with the essence of Ferrari's Hypercar program. They join an elite group of partners contributing to our relentless drive for innovation and success."

About FAGE


FAGE is a leading dairy company that is passionate about sharing delicious dairy products with food lovers worldwide. Established in Greece in 1926, FAGE has evolved from its Greek roots to become an internationally recognized brand offering exceptional dairy products in over 30 countries. Renowned for its signature strained Greek yogurt, FAGE continues to inspire healthy lifestyles and deliver deliciously crafted products.

In conclusion, this partnership with Ferrari is not just a luxurious branding alignment; it embodies the essence of shared values and commitment to nutritional excellence that FAGE stands for. It sets a new standard for how brands can come together to elevate not only their products but also each other's legacies and experiences for consumers and fans alike. Through this collaboration, FAGE is poised to take its place in the thrilling landscape of motorsport, fueling a new generation of health-conscious consumers who seek not only taste but excellence in every aspect of their lives.

Topics Entertainment & Media)

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