Beggin' Named Official Dog Treat of U.S. Soccer and Launches Unique Beggin' XI Competition

Beggin' Announced as U.S. Soccer's Official Dog Treat

In an exciting announcement for dog lovers and soccer enthusiasts alike, Beggin' has been crowned the official dog treat of U.S. Soccer. To celebrate this unique partnership, the renowned pet food brand is launching an extraordinary competition dubbed Beggin' XI. This event encourages pet owners to showcase their furry friends' skills and personalities for a chance to form a legendary team of eleven dogs.

Overview of the Beggin' XI Competition

Hosted by actor and soccer fan Brendan Hunt, the Beggin' XI competition invites participants to submit photos of their dogs demonstrating their soccer prowess or cheerleading spirit for the U.S. Men's National Team (USMNT). The official submission window is now open and runs until May 17, 2026. With a fun and inclusive approach, pet parents are encouraged to capture the essence of their dogs, whether they exhibit speed like a forward or loyalty like a devoted fan.

Every Dog is a Winner

One of the most appealing aspects of this competition is that every entry receives recognition. All participating pups will receive a free bag of Beggin' treats just for submitting their photo. Furthermore, each submission could lead to winning exclusive U.S. Soccer merchandise, including jerseys and other team-themed prizes.

Brendan Hunt expressed his enthusiasm about the campaign, stating, "I've spent a lot of time thinking about soccer and an equally considerable amount of time thinking about dogs. Beggin' XI is the crossover event I didn't know I needed." He highlights the unique aspect of this campaign: every participating dog is a winner, earning delicious Beggin' treats.

Selection Process

Beggin' will curate the final Beggin' XI roster from the entries submitted. Following that, fans will have an opportunity to vote for their favorite dog, ultimately selecting the grand prize winner. This delightful winner will receive a once-in-a-lifetime flyaway experience to a U.S. Soccer match this summer, along with a special Beggin' and US Men's Soccer Team Prize Box. The voting period concludes on June 7, 2026. Fans can also participate in voting through the myPurina app, earning bonus points that can be redeemed for various products and rewards.

U.S. Soccer's Chief Commercial Officer, David Wright, commented on the initiative, saying, "Fandom today is not just about what happens on the field, but about how people connect to the team in their everyday lives," underscoring the personal connection this campaign fosters between the pet owners, their dogs, and the sport.

New Treat Launch

Adding to the exhilaration, Beggin' has also announced a line of new U.S. Soccer Crest Bacon Flavor Dog Treats brought to life with real bacon as the primary ingredient. These tasty treats are available in a delightful crest shape, inspired by the U.S. Soccer crest logo, making them perfect for celebrating victories or merely rewarding furry companions. They’re available in packs of 6 oz., 25 oz., and 40 oz. at retailers across the nation.

Join the Fun

Pet owners who want to put their dogs center stage should visit purina.com/begginXI and submit their entries before the deadline. Don't let your dog's soccer stardom slip away! Join the fun and be part of a campaign where every pup has a chance to shine on and off the field.

About Nestlé Purina PetCare

Nestlé Purina PetCare has dedicated itself to enhancing the lives of pets and their owners since 1894. By prioritizing nutritional innovations, Purina creates high-quality pet foods that promote healthier and longer lives for pets. With a wide range of popular products, including Dog Chow, Pro Plan, and Tidy Cats, Purina is proud of their trusted recipes that nourish millions of pets annually.

About U.S. Soccer

Founded in 1913, U.S. Soccer serves as the official governing body of soccer in the United States. Their mission is to promote the game, create engaging experiences, and encourage participation at every level. Visit ussoccer.com/ourvision for further information about their vision and objectives.