#Japan #Tokyo #fried chicken #FamilyMart #Cheese-In

FamilyMart’s Exciting Fried Chicken Festival Returns!

FamilyMart, a cornerstone of convenience in Japan, is thrilled to announce the return of its widely celebrated 'Fried Chicken Festival,' kicking off on May 13, 2025. This event brings with it the introduction of a delightful new menu item — the Cheese-In Fried Chicken Rice Ball. Priced at 350 yen (incl. tax 378 yen), this offering is sure to tantalize taste buds nationwide at nearly 16,200 FamilyMart locations across Japan.

A New Twist on a Classic Favorite

FamilyMart's Fried Chicken has consistently held the title of the company's number one product, achieving over 2.3 billion units sold by December 2024. The brand has seen a surge in creativity from fans on social media, with many posting innovative recipes featuring Fried Chicken. Last year, the introduction of the Fried Chicken Sandwich Rice Ball was a massive hit, laying the groundwork for this year's exciting return with an updated twist.

This time, the popular Cheese-In Fried Chicken — known for its rich flavor — is reinvented as a delicious rice ball. The Cheese-In Fried Chicken Rice Ball pairs the classic comfort of rice with a spicy pepper mayo, delivering a satisfying and delicious experience. When heated, the gooey cheese oozes out, providing an additional layer of flavor that fans will love.

Expert Insights on the New Rice Ball

According to FamilyMart’s product development team, incorporating cheese effectively into the rice ball was a challenge. The team meticulously experimented with various prototypes to ensure the cheese complemented the existing flavors of Fried Chicken. They selected a specific cheese type suitable for the rice ball, ensuring it wouldn't melt away during cooking. After perfecting the frying technique, they successfully created this new product, emphasizing the need for customers to heat the rice ball for optimal flavor.

“Enjoy the warmth and melded flavors of the Cheese-In Fried Chicken Rice Ball as you uncover its delightful taste,” the team encourages.

Product Details:

• - Product Name: Cheese-In Fried Chicken Rice Ball
• - Price: 350 yen (incl. tax 378 yen)
• - Launch Date: May 13, 2025
• - Availability: Nationwide
• - Ingredients: A half-cut portion of Cheese-In Fried Chicken sandwiched between rice and seaweed, enhanced with aromatic black pepper mayo for a burst of flavor. Heating will elevate the overall taste even further.
• - Limited Supply: Offered while supplies last.

Exciting Promotions at FamilyMart

In conjunction with the Fry Chicken Festival, FamilyMart is also launching a promotional offer where customers purchasing a Fried Chicken Bun (Tartar Sauce) along with any fried item from the store will receive a 50-yen discount on their order. This campaign is set to run from May 13 to May 26, 2025, allowing even more fans to enjoy their fried chicken favorites.

Promotional Details:

• - Promo Dates: May 13, 2025 - May 26, 2025
• - Discounted Products: Fried Chicken Bun (Tartar Sauce) alongside any fried item or side dish.
• - Participating Locations: All FamilyMart locations nationwide
• - Price for Fried Chicken Bun: 84 yen (incl. tax 90 yen)

Commitment to Community and Quality

FamilyMart continues its dedication to being a convenient and caring part of the community, striving to connect deeply with each customer, as emphasized in their tagline: “You and Convenience, FamilyMart.” The introduction of these exciting new offerings exemplifies their commitment to delivering enjoyable experiences while remaining a beloved convenience store in Japan.

Don’t miss out on the chance to discover new flavors and savings during the Fried Chicken Festival at FamilyMart this May!