#United States #Las Vegas #Aristocrat Gaming #Know Your Max #Positive Play

Aristocrat Gaming Introduces KnowYourMax.com

Aristocrat Gaming has recently expanded its innovative Know Your Max campaign further by launching the dedicated website, KnowYourMax.com. This initiative marks a significant advancement in promoting positive play among gaming enthusiasts. The Know Your Max program, which emerged as the first positive play initiative from a gaming manufacturer, aims to empower players with essential educational tools to encourage smarter and more responsible gaming habits.

Launched in 2023, the Know Your Max campaign has gained remarkable recognition within the gaming community, showcasing its commitment to educating players on responsible gambling practices. With now over 4 million views for its introductory video, the campaign has already successfully reached an impressive engagement of 126 million impressions. This momentum continues to demonstrate the brand's dedication to reshaping how players perceive and participate in gaming.

What to Expect from KnowYourMax.com

The new website, KnowYourMax.com, serves as a hub for resources aimed at player education. Here, visitors can access a variety of tools designed to promote responsible play:
- Timer Tools: Players can set timers for their gaming sessions to help manage their playtime effectively.
- Personal Limits: Guidance on setting personal limits encourages players to maintain control over their spending.
- Myth-Busting Trivia: The site dispels common misconceptions about gaming, providing clarity and factual information to enhance understanding.
- Video Content: Viewers can explore exclusive insights through the company’s Beyond the Reels web series, which delves into game features and terminology in more depth.

As Megan Tobin, the Senior Vice President and Head of Regulated Marketing for Aristocrat Gaming, mentioned, “Empowering safer play is one of Aristocrat's core values and the foundation of our global business.” This sentiment illustrates the brand's commitment not only to its customers but also to fostering a safer gaming environment.

Aligning with Industry Movements

Moreover, the launch of KnowYourMax.com coincides with the upcoming Responsible Gaming Education Month (RGEM), celebrated each September. This year's theme,