#Japan #Fuchu #Morinbo #Tteokbokki #Cheese Tteokbokki

Morinbo Unveils Revamped Tteokbokki

Morinbo Co., Ltd., headquartered in Fuchu City, Tokyo, is set to refresh its best-selling Tteokbokki and Cheese Tteokbokki products, launching them on February 15, 2026. With a history of 13 consecutive years as the top seller in the Tteokbokki category, Morinbo is focused on enhancing the flavor profile of these beloved dishes while also making them suitable for a wider range of dining occasions.

Key Features of the Revamp

• - Improved Flavor: The new rendition of Tteokbokki is designed not just for snacking but also as a side dish or accompaniment for meals, reflecting a growing trend in Japan where consumers seek more substantial food options.
• - High-Quality Ingredients: The Tteokbokki rice cakes are made from domestically sourced uruchi rice, ensuring a chewy and satisfying texture. The specially crafted seasoning sauce includes a rich and addictive sweet and spicy sauce made with aged gochujang, a traditional Korean fermented condiment.

What is Aged Gochujang?

Aged gochujang is one of Korea's signature fermented seasonings. It includes a mix of ingredients such as rice, soybeans, wheat, and sweet potatoes, but the best quality comes from using glutinous rice, which is known for its superior flavor. Morinbo utilizes time-honored methods to cook glutinous rice, resulting in a naturally rich sweetness and depth that takes the Tteokbokki experience to another level.

Cheese Tteokbokki

For those who appreciate a cheesy twist, the Cheese Tteokbokki incorporates three types of cheese—cheddar, mozzarella, and gouda—alongside the same delicious aged gochujang sauce, creating an irresistible flavor combination.

Growing Popularity of Tteokbokki in Japan

As Tteokbokki continues to gain traction among Japanese consumers, the product is increasingly being enjoyed as a main dish rather than a mere snack. Initial perceptions of Tteokbokki were largely centered around its value as a light treat, but recent trends suggest that many are now integrating it into their meals with additions like meat, vegetables, and cheese. Recent surveys indicate rising consumer interest, with many now enjoying Tteokbokki as part of their dinner culinary repertoire (as per internal company research, conducted in 2025).

In response to this shift, Morinbo aims to modernize its branding and introduce flavors appealing for evening dining. The packaging will be completely overhauled to emphasize the fresh taste and quality, reinforcing Morinbo's standing as the leading Tteokbokki manufacturer.

Recommended Ways to Enjoy Tteokbokki

• - Chikuwa Tteokbokki: Adds fishcake for a delightful twist.
• - Pork Kimchi Tteokbokki: Spice things up with kimchi and pork.
• - Honey Cheese Tteokbokki: A perfect blend of sweetness and creaminess.

Feel free to customize your Tteokbokki by adding ingredients like meats, such as pork or chicken, as well as vegetables like cabbage and onions. For a gourmet touch, consider adding sausage or extra cheese to elevate your dish!

Product Overview

• - Product Name: Tteokbokki / Cheese Tteokbokki
• - Content Volume: 145g (100g rice cakes and 45g seasoning)
• - Packaging Details: 10 packs per case
• - Storage Instructions: Store in a cool, dry place away from direct sunlight and high humidity.
• - Shelf Life: 240 days
• - Suggested Retail Price: ¥260 (before tax) / ¥280 (including tax)

With these exciting updates, Morinbo is determined to highlight the new charms of Tteokbokki, ensuring that it remains a staple in households and dining tables across Japan.