#Japan #Shinjuku #Cross Marketing #Brand Strategy #4P-MRI

Breaking Brand Stagnation: A Seminar on Strategic Insights

In an ever-competitive market, brands often find themselves at a standstill, struggling to achieve the anticipated impact of their marketing efforts. On February 12, 2026, Cross Marketing, a pioneering company based in Tokyo, is set to host a significant seminar designed to break this cycle of stagnation. The event, titled "Strategic Insight Extraction Methods to Overcome Brand Stagnation," aims to provide attendees with actionable strategies to revitalize their marketing initiatives.

Seminar Highlights

The seminar caters specifically to those who feel they are attempting various marketing efforts but not witnessing the desired results. It also addresses individuals who are unsure about what strategies will yield effective results for their brands and products. With this in mind, Cross Marketing will unveil its original investigative methodology known as 4P-MRI (4P-Marketing Result Index), which reveals effective marketing directions through a logical and data-driven approach.

The 4P-MRI Methodology

So, what exactly is the 4P-MRI? This innovative method draws from a robust theoretical foundation in product development that has successfully led to the creation of numerous hit products. It allows marketers to assess and quantify the health status of their brands and marketing practices through various perspectives, including category representativeness, conceptual strength, and performance power.

Moreover, this methodology distinctly identifies the reasons behind fluctuating sales by examining the four P’s of marketing—Product, Price, Place, and Promotion. By analyzing data regarding these factors, participants will be equipped to discover not only where the issues lie but also what corrective actions should be taken to improve performance.

Practical Examples

During the seminar, there will also be comprehensive discussions on concrete case studies utilizing self-generated research, particularly in the beverage category. Attendees will gain insights into how data-driven strategies can effectively unveil the hidden factors affecting brand performance and help in formulating actionable marketing plans.

Who Should Attend?

• - Businesses eager to logically uncover the reasons behind their brands' stagnation.
• - Professionals seeking to identify the most effective strategies for poorly performing brands and products.
• - Individuals who currently lack regular monitoring mechanisms for their products and find themselves reactive rather than proactive in addressing issues.
• - Those who have previously attended Cross Marketing's related webinars on blue ocean strategies and wish to delve deeper into specific case studies.

Event Details

• - Name: Discover Effective Marketing Strategies Through Brand Strength Diagnosis Based on Research Data!
• - Date and Time: February 12, 2026, from 14:00 to 15:30
• - Format: Online seminar via Zoom, with pre-registration required. Participants will receive a viewing URL one day prior to the event.
• - Cost: Free
• - More Information and Registration: Visit here

Please note that participation from competitors may be restricted.

As a forward-thinking marketing partner, Cross Marketing continues to incorporate various methodologies to address its clients' needs effectively. By providing comprehensive marketing research and solutions, the company stands committed to driving innovative approaches that benefit brands across different sectors.

Company Overview

• - Company Name: Cross Marketing
• - Location: 24th Floor, Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-Ku, Tokyo
• - Established: April 1, 2003
• - CEO: Mikito Igarashi
• - Services: Marketing research and consultation related to marketing research.

Inquiries for This Release

For more information, please contact the Cross Marketing Seminar Desk at [email protected].