#Japan #Gen Z #Tokyo #DGDV #First Coffee

DGDV's New Venture in the Coffee Scene

In a bold move to capitalize on the growing demand for specialty coffee among India's Gen Z demographic, DGDV (DG Daiwa Ventures), a Tokyo-based venture capital firm, has made a significant investment in First Coffee. This innovative coffee chain, founded by Sohrab Sitaram and Shiv Dhawan, aims to reshape how young consumers enjoy coffee in a country historically known for its tea consumption.

Changing Coffee Landscape in India

India's economic growth has led to an explosion in coffee consumption, particularly among the youth. As the younger generation increasingly opts for specialty coffee, the demand for high-quality brews has risen. This trend is primarily fueled by the Gen Z population, who not only desire a caffeine fix but also seek an experience that resonates with their lifestyle and cultural identity.

First Coffee, with its grab-and-go concept, is strategically positioned to tap into this market. The brand prides itself on serving coffee that boasts an impressive SCA score of 91, which denotes the highest quality of coffee beans. This commitment to quality, combined with an understanding of Gen Z culture, allows First Coffee to establish a solid brand presence among young consumers, making its offerings both affordable and accessible.

Founders with a Vision

The founders of First Coffee bring a wealth of knowledge and experience to the table. Sohrab Sitaram is well-known for expanding the milkshake brand Keventers to over 400 locations worldwide. Meanwhile, Shiv Dhawan, who has a background in the sports industry, possesses extensive retail experience across India, making the duo well-equipped to navigate the competitive landscape of the Indian food and beverage sector.

Future Growth Plans

With the newly raised funds, First Coffee plans to enhance its marketing efforts and product development while expanding its number of locations across India. The company aims to establish itself as a national chain and solidify its place within the rapidly evolving coffee market.

DGDV: A Catalyst for Innovation

DGDV’s investment aligns with its mission of supporting seed and early-stage startups that are poised for growth. Known for collaborating with top investors not only in Japan but also globally, DGDV aims to bridge gaps in various sectors, facilitating innovation that spans deep tech, fintech, climate tech, and beyond.

With a keen eye on transformative startups like First Coffee, DGDV continues to invest in the rapidly changing landscapes of technology and consumer preferences. As they partner with dynamic companies, the venture capital firm is set to play a pivotal role in reshaping industries and driving forward the startup ecosystem in both Japan and India.

To learn more about DGDV and its investment strategy, visit their website at dg-daiwa-v.com.